La Prairie announced today the finalized renovation of its long-held footprint on the Bloomingdale’s 59th Street beauty floor, which soft-opened earlier this month. This move officially marks the launch of a brand new retail concept for the brand in North America, covering a space of over 530 square feet of selling space, including 95 square feet dedicated to a private La Prairie treatment room.
“The Bloomingdale’s flagship is the ultimate destination for a dynamic and sophisticated shopper,” said Francois LeGloan, President of La Prairie, The Americas and Oceania. “Our loyal consumers, locals, tourists and the international clientele who visit our Beauty Advisors at Bloomingdale’s make this location ideal to celebrate and debut our new visual direction.”
All modules and components of the installation are custom-built for the expansive footprint at Bloomingdale’s. Each recalls this design theory inspired by a chic, architectural, Swiss minimalism that conveys elevated precision, purity and elegance. The brand’s coveted collections and full offering in skincare, complexion and colour will be available. A menu of services details the complimentary touch points all customers are invited to experience with one of its 5 expertly trained Beauty Advisors. The brand’s celebrated fall launch, Skin Caviar Absolute Filler, will be the focus product of the re-opening.
In addition to The Art of Perfection complimentary menu of services, two specialty treatments will be offered in the Bloomingdale’s 59th Street outpost.
First, a Swiss hand massage available directly at counter, an experiential piece of the new-concept boutiques which incorporates the brand’s original Skin Caviar.
In addition, the private treatment room will also feature a La Prairie esthetician based in-store. She will be the exclusive provider of the specialized 60-minute exclusive Caviar Infusion facial offered only at Bloomingdale’s 59th Street by appointment. This new facial incorporates an exfoliation and mask treatment, followed by a caviar infusion also using La Prairie’s original Skin Caviar.
For more information, please visit www.laprairie.com.