sbe, the leading global lifestyle hospitality group, hosted its third annual culinary showcase on Saturday evening, October 19th, at the iconic Mondrian Los Angeles hotel property located at the heart of the Sunset Strip. The celebration featured a live performance by renowned music artist and actor Common,courtesy of Tidal, and a DJ set by Ruckus. Taste of sbe Los Angeles 2019 was presented in collaboration with Chase Sapphire®, Sprint, Tidal and LVE Wines, all of which represent some of the major global brand affiliations across the sbe portfolio. Commonwas joined on stage during his performance by music artist Taylor McFerrin. VIP attendees such as sbe Founder + CEO Sam Nazarian,Cynthia Bailey(The Real Housewives of Atlanta), Randy Jackson (American Idol), Jackie Cruz (Orange Is The New Black), SAINt Jhn (music artist), Chuck Liddell (UFC Champion),Jerry Cantrell (Alice in Chains), actor Stephen Dorff, actors Joe Cortez and John Kapelos,sbe nightlife partner Frankie Delgado (MTV’s The Hills), sbe nightlife personality Dean May, style expert Derek Warburton,John Savage + Blanco Blanco, Lady Victoria Hervey, and more, enjoyed dynamic tasting stations and bars from sbe restaurants and world-renowned chefs including Katsuya Uechi, Nate Appleman, Jose Icardi, Thomas Greise, sbe Chief Culinary OfficerMartin Heierling, and sbe’s Chief Beverage Director Gui Jaroschy . Taste of sbe Los Angeles 2019 showcased the sberestaurant brands of Carna, Cleo, Leynia, Fi’lia, Diez y Seis, Katsuya, S Bar andUmami Burgerat Mondrian’s iconic Skybar. S Bar,the popular Miami concept coming to Brentwood later this Fall, was the featuredSkybarmixology partner for the evening to showcase their highly anticipated cocktail program.
A portion of ticket proceeds from Taste of sbe will also be donated to the Bahamas Red Cross, providing much needed hurricane relief efforts in support of sbe’s SLS Baha Mar, home to many of the concepts being tasted during the event.
Sam Nazarian, Founder and CEO of sbe states:“I was so excited to celebrate this year’s annual Taste of sbe at the newly redesigned Mondrian Los Angeles, our legendary Sunset Strip property. This year’s event left guests in awe with performances from celebrated recording artists Common and DJ Ruckus as they enjoyed the incredible culinary experiences from our renowned chefs, all together in one location with sweeping views of Los Angeles.”
Taste of sbe Los Angeles 2019 was presented in collaboration with Chase Sapphire®, Sprint, Tidal and LVE Wines, all of which represent some of the major global brand affiliations across the sbe portfolio. On site, Chase Sapphire cardmembers who purchase tickets through Chase Experienceshad exclusive access to a Chase Sapphire Lounge, providing a comfortable viewing area for the live performance with dedicated seating and bar access. Sprint and CloudMinds created an unforgettable guest engagement experience using CloudMinds’ XR-1 robots connected by Sprint’s network and powered by CloudMinds’ artificial intelligence, to greet guests, perform dances, and even serve guests their cocktails. This night marked the launch of sbe’s collaboration with Tidal, bringing their streaming service to sbe locations in the US and UK.
Guests entered the iconic Mondrian Los Angeles, which recently unveiled a stunning and whimsical $19-million redesign, and were immediately immersed in epicurean delights. From sushi and sake tastings lead by the legendary Chef Katsuya Uechi, to an Umami Burger and Impossible Food demonstration by Chef Nate Appleman, to mixology masterpieces from Gui Jaroschy. Other participating restaurants led educational class-style food demonstrations across a range of cuisines from hummus by Cleo, guacamole by Diez y Seis, pizzas by Fi’lia, sliders by Umami Burger, and empanadas by Leynia. Guests overlooked the glittering L.A. basin from Mondrian’s famed pool and Skybar as they were dazzled by the musical stylings of Common and Ruckus. Sbe.com
