Corso Marketing Group continues to elevate the experience at the 2023 COACHELLA VALLEY MUSIC AND ARTS FESTIVAL®, and the highly coveted ZENYARA luxury estate. With headlining acts ranging from Rufus Du Sol to Fisher, CMG continues to bring the top programming offerings to the festival weekend event lineup. In addition to the exclusive performances at ZENYARA, they will be producing highly anticipated activations from Adidas x Bad Bunny and HEINEKEN at the official festival grounds.
CMG has been a premiere experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festival®. CMG also remains Goldenvoice and AEG’s official annual partner for off-site Coachella Valley Music and Arts Festival® events, focused at ZENYARA® luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades. CMG is the Agency of Record for three Coachella Festival® annual sponsors inclusive of Heineken®, Adidas® and Red Bull®.
Following the announcement of Bad Bunny as the first Latin artist to headline Coachella, adidas® x Bad Bunny, is also set to debut an impressive activation at this year’s festival. CMG is producing the “Adidas Campus Experience” at this year’s festival, sure to be an active and in-demand attraction transporting festival goers from the desert into the world of Adidas x Bad Bunny. Stay tuned for more announcements related to this highly anticipated and exclusive immersive brand experience.
CMG is a strategic creative agency with over 20 years of experience that “consistently creates high-level experiences to solve brand challenges while further building brand recognition.” The expert team of creators at CMG, (Corso Marketing Group), continuously produces high-level marketing that delivers results and out-of-the-box event activations year-round for their clientele, which ranged from LVMH to Soho House to Range Rover.
For the 2023 Coachella Festival®, the Official Beer Sponsor of Coachella® for 22 years and counting, Heineken®, is focused on buzz around the introduction of its new hero flavor, Heineken® Silver, aiming to elevate the festival for attendees through engaging moments at #HeinekenHouse. Festival goers will be among the first in the country to taste NEW Heineken® Silver, a crisp and refreshing, lower-carb, lower-cal beer hitting shelves nationwide as part of Heineken’s lineup. The one-of-a-kind Heineken® House will be a show-stopping destination where attendees can have their own special moment on the dance floor, at the beer garden or by interacting with a variety of highly visual artistic installations. In addition to a focus on its new star flavor Heineken® Silver, the Heineken House beer garden will offer Heineken® Original, Alcohol-free Heineken® 0.0, and offerings from the Dos Equis® portfolio. Guests will also be able to catch up close musical performances from incredible artists, featuring iconic hip-hop acts and an eclectic mix of genre-adjacent names in music.
For Weekend 1, April 14th-16th, Friday kicks off with acts such as Bones, Felix Da Housecat, Walker & Royce presented by Rules Don’t Apply x House Heads and continues all weekend with an all vinyl performance by Dj Pee.Wee aka Anderson Paak and headliners Method Man & Redman, Andre Power, Austin Millz, SG Lewis and more plus Space Yacht, Londonbridge, Nghtmre, Whipped Cream, Niiko x Swae. coachella.com/heineken-house
In addition to the Coachella Festival® official partnerships, CMG leads all events and production at the ZENYARA® luxury estate over both weekends. ZENYARA® is an impressive 70-acre desert estate located in the heart of the Coachella Valley, whose recognition continues to gain visibility through the programming of CMG, which kicked off in 2018 when the estate first debuted. An unmatched oasis and uber-exclusive destination, ZENYARA® achieves continuous global recognition in the real estate sphere for its design and grounds offerings, with its annual Coachella programming produced by CMG responsible for building year-round desire. The annual programming over the festival weekends by CMG establishes it as an in-demand mainstay, the most desired of off-site VIP event destinations to those in the know year after year.
The deluxe property featuring an aquatic wonderland complete with an active man-made white sand beach, front entry mote, boating path with full array of boating and jetski options, and infinity resort-style pool offers a wow factor to the guest like no other Coachella Valley property. Large sundecks, fire pits, indoor and outdoor lavish bars, sporting and sitting areas cover the property, along with a luxurious main house structure surrounded by guest casitas that border the resort-style pool. A golf course, ATV course, tennis, pickleball and basketball courts also can be found on the estate, along with a state-of-the-art gym and full spa facility.
Guests at the CMG produced ZENYARA events will also enjoy signature Tequila Don Julio cocktails and the newest offering in the portfolio, Tequila Don Julio Rosado which is an exquisite tequila aged for four months in Ruby Port wine casks from the enchanting Douro wine region of Portugal.
The complete CMG 2023 ZENYARA® and Coachella Valley Festival® event activation lineup includes:
ZENYARA® Estate (zenyara.com)
Festival Weekend 1
- Friday April 14 – TAO Desert Nights presents Tale of Us featuring Ariel Vromen
- Saturday April 15 – CMG presents Desert Dreams with Rufus Du Sol and Cassian with partners CMG, Framework, Tequila Don Julio® and Heineken® Silver and Red Bull®
- Sunday April 16 – CMG and Framework presents Keinemusik, Benji B, Uncle Waffles featuring brand partners Tequila Don Julio®, Heineken® Silver and Red Bull®
- All Produced by CMG (Corso Marketing Group)
ZENYARA® Estate
Festival Weekend 2
- Friday April 22 – TAO Desert Nights featuring GORDO produced by CMG
- Saturday Day/Night April 23 – SHEIN’s ZEUPHORIA with Fisher, Kaytranada, Kitty Ca$h featuring brand partners CMG, Tequila Don Julio, Heineken® Silver and Red Bull
- Sunday April 24 – CMG. Hot Since ’82, Camelphat, Francis Mercier, Dennis Cruz with brand partners Tequila Don Julio®, Heineken® Silver and Red Bull®
- All Produced by CMG (Corso Marketing Group)
Coachella Valley Music and Arts Festival® – Weekend 1 & 2 (official Festival partners)
- Adidas® Campus Experience – Details to be announced – Festival Grounds, produced by CMG
- Heineken® House – Festival Grounds, produced by CMG
Additional programming news and event announcements will continue to roll out throughout the upcoming consecutive festival weekends, April 14-24, 2023.
Stay tuned to Social Life for event and party updates!
