MR. BLACK | THE EYES ARE ALWAYS WATCHING
Jayson Winer, known in the art world as Mr. Black, has always felt a natural sense of creativity surrounding him. During a photo session at the iconic Boca Raton Resort, he carried the Casa Malka tequila bottle — a symbol and unique metaphor for his pursuit of luxury and beautiful things.
“When I was staring out the window of my Miami Beach townhouse with my one-eyed dog Sugar next to me, I always watched the beautiful people pass by. This is how I got inspired to create an art series titled The Eyes Are Always Watching. It started as a quiet moment of observation and became a vision that would change my life,” says the dapper young entrepreneur, who at a very early age achieved an extraordinary number of accomplishments not for the faint of heart.
“It’s always been a part of my DNA to be a man who creates ideas — who creates meaningful projects that make you think, challenge your intellect, and inspire a journey for all art aficionados,” Winer assures, with a pleasant smile and a charisma that fills the room.
JAYSON WINER
THE EYES ARE ALWAYS WATCHING: MR. BLACK’S DIVINE VISION ON BITCOIN
Photography by: Stephen Almeida, The Boca Raton Resort
Written by: Rebeca Herrero
FROM WALL STREET TO REVELATION
For twenty years, Winer navigated the precise, high-stakes world of hedge-fund finance. As a portfolio manager at Platinum Partners, a multi-strategy Wall Street fund, he oversaw billions across life settlements, credit, and energy.
“It was a place where creativity met capital,” he recalls. “You learned to find value where no one else could.”
But as often happens in New York City, the foundation cracked in 2016 when Platinum co-founder Murray Huberfeld and New York correction-officers union leader Norman Seabrook were indicted for a bribery scheme.
“The scandal didn’t just kill the fund — it ended an era,” Winer explains. In this case, businessman Jona Rechnitz served as the government’s primary witness.
“Mortality-based investing teaches you to measure risk against time,” Winer says. “But nothing prepares you for watching your entire world vanish overnight.”
Years later, when Rechnitz reappeared in his life unexpectedly, Winer sensed symmetry.
“Life has a strange rhythm,” he says. “Sometimes the people who end one chapter return to start another.”
CASA MALKA — A PURE SPIRIT STRAIGHT FROM GOD
Winer left finance in pursuit of something pure and truthful. He launched Casa Malka Tequila with his then-wife, creating a brand rooted in craft and intention. Its motto — Straight from God — is more than branding; it’s revelation.
“Casa Malka is more than a pure spirit,” he says. “It’s a spiritual one. You taste the sweet nectar of God in every cup.”
Even through divorce, they found new synergy as business partners, producing the tequila, refining the branding, and entering the industry together.
“Casa Malka brought our family together,” Winer says. “We discovered love in being business partners — something few expect during divorce. It turned pain into purpose.”
“CASA MALKA IS MORE THAN A PURE SPIRIT,” HE SAYS. “IT” SPIRITUAL ONE. YOU TASTE THE SWEET NECTAR OF GOD IN EVERY CUP.”
THE VISION TAKES FORM
The emotional difficulty of divorce strengthened Winer’s resolve to create.
“After my divorce and a moment of isolation, I conceived the title The Eyes Are Always Watching. I leapt up and wrote it down,” Winer recalls. “From that moment on, I chased that voice and built my life around that message.”
By mid-2024, this whisper became a blueprint.
“I created artistic works in the form of 21,000 skeletons — each representing a fragment of humanity — each with one of my concepts of 777 attributes drawn from every culture and nation.”
“I wanted every person on Earth to see themselves inside it,” he says. “From Adam and Eve to the world of leaders — it’s the portrait of creation carved into Bitcoin.”
As the project expanded, Winer incorporated themes from the world’s major athletic arenas — the NBA, NFL, MLB, NHL, and global soccer — each symbolizing struggle, victory, and the human desire to transcend limitation.
“Sports mirror the human condition,” he explains. “They’re about faith, endurance, and the will to rise again.”
Then came boxing.
“I noticed Team Combat League, founded by my former boss at Platinum Partners, Mark Nordlicht, while he was facing turmoil from litigation,” Winer says. “Mark’s a fighter. He endured. That passion to fight through adversity resonated deeply.”
While naming the Team Combat League attribute, the phrase Righting a Wrong surfaced in Winer’s mind.
“It wouldn’t release me,” he says. “I didn’t know the full meaning yet — but I trusted it.”
He assigned Righting a Wrong to the attribute, unaware of how prophetic it would become. “Later, the pieces fit together,” he says. “Art had named its own path.”
A DEAL WITH THE CHAMP
Three months after naming the piece Righting a Wrong, fate intervened.
Jona Rechnitz — a ghost from the Platinum years — returned to Winer’s life, this time alongside Floyd Mayweather.
The pitch was cinematic: for $1.5 million, Mayweather claimed he could arrange a FaceTime call with Elon Musk.
“I told him I didn’t need a FaceTime call,” Winer recalls. “I just needed my X account uncensored.”
At the time, artists were being censored across the platform.
“I wanted my X account reactivated — it’s essential for exposure and sales potential for Bitcoin inscriptions and NFTs.”
Mayweather assured Winer he had a close relationship with Musk, saying he personally trained him for a martial-arts fight against Zuckerberg in 2023.
The timing felt fated. Winer aligned the agreement with the launch of his seven-day Bitcoin auction. The seven messages Mayweather was to send Musk would go out the same day the auction opened.
The contract was signed for $1 million.
The messages were never sent.
THE SEVEN-DAY AUCTION
On September 16, 2024, Winer launched a seven-day auction unlike anything the art world had seen. Built directly onto Bitcoin’s immutable code, The Eyes Are Always Watching became the first large-scale fine art collection permanently inscribed into the blockchain.
The auction opened at 0.7 BTC per piece for all 21,000 works — a potential value of 14,700 BTC on day one. Each day, the price dropped automatically by 0.1 BTC, until reaching zero, when any remaining pieces could be claimed freely, with only the Bitcoin miner’s fee.
“The protocol ran without interference,” Winer says. “Once it began, it couldn’t be paused or undone.”
During legal discovery, Winer learned the messages to Musk were never sent — the connection meant to ignite the launch never existed.
“The entire deal was deceit,” he says. “The premise was a lie.”
As prices fell to zero, collectors began claiming pieces. 1,500 are now inscribed, with 19,500 still unclaimed — each forever written onto Bitcoin’s public ledger.
“The market didn’t define it — God did,” he says. “I surrendered the outcome.”
He smiles. “It became a gift to the world — art that belongs to whoever claims it first.”
TRUTH, VALUE & VINDICATION
Had the launch proceeded as intended, Winer estimates day one alone could have generated 14,700 BTC — roughly $1.7 billion at today’s Bitcoin price.
That figure now forms the foundation of Winer’s lawsuit against Rechnitz and Mayweather.
“It’s not about what was lost,” he says. “It’s about showing what incorruptible value looks like. You can’t erase what’s real.”
He looks up, calm and resolute.
“If the messages had been delivered, Elon 100 percent would have engaged. That conviction hasn’t changed.”
A NEW PLATINUM PARTNERSHIP
After the auction closed and the protocol was sealed forever onto Bitcoin’s ledger, Winer turned to something tangible — something alive.
He purchased a majority stake in the Miami Assassins, a Team Combat League franchise, reuniting in spirit with former mentor Mark Nordlicht.
“It felt like divine symmetry,” Winer says. “I spent years managing risk on Wall Street — now I invest in fighters who rise again. It’s a new kind of Platinum Partnership.”
He pauses.
“One that lives on Bitcoin itself,” he says softly. “One inscribed for eternity.”
ORDINALS 101
To understand why The Eyes Are Always Watching is unlike any digital collection before it, it helps to know the basics of Bitcoin Ordinals.
Each Bitcoin contains 100 million satoshis — tiny units of digital gold that can hold small amounts of metadata directly on-chain. That data can be images, text, documents, art — anything humanity considers worth preserving.
“Each satoshi becomes a canvas,” Winer explains. “The art becomes part of Bitcoin itself.”
Once inscribed, the art cannot be altered, deleted, or destroyed. No servers. No middlemen. No backdoors.
“It’s the first time digital permanence has existed,” Winer says. “You’re not just storing art — you’re engraving it into digital gold.”
For the first time, a creator can ensure their work stays in its original form for as long as Bitcoin exists.
“I’D SPENT YEARS MANAGING RISK AND LOSS ON WALL STREET;
AND NOW I WAS INVESTING IN FIGHTERS PEOPLE WHO LIVE TO RISE AGAIN. IT’S A NEW KIND OF PLATINUM PARTNERSHIP.”
THE REVELATION CONTINUES
For those wanting to explore deeper, Mr. Black reveals more layers — symbolism, numerology, and spiritual architecture — on his X account @MrBlack4384.
There, he reflects on faith, art, and truth in the modern age — one post, one vision, one revelation at a time.
The collection can also be viewed on Magic Eden:
The Eyes Are Always Watching – Ordinals Marketplace.
1,500 pieces have been claimed; 19,500 remain uninscribed.
Each is free to claim, with only the miner’s fee required for inscription.
“God’s message isn’t just written,” Mr. Black says.
“It’s inscribed.”
