Save the Dates may be small in size, but they play a big role in setting the tone for your wedding. They give guests that all important first impression and start building excitement long before invitations arrive. In a world where couples have more choices than ever before, from traditional printed cards to elegant digital announcements, understanding the etiquette behind Save the Dates is essential for planning a celebration that feels seamless and sophisticated.

When to Send Them

Timing is at the heart of great etiquette. Most couples send Save the Dates six to eight months before the wedding, giving guests enough time to organize schedules, travel and accommodation. For destination weddings or celebrations spanning multiple days, couples often send them ten to twelve months in advance. The goal is to give guests clarity early, while still allowing room for plans to evolve.

What Information to Include

A Save the Date is a preview, not the full story. You only need to share the essentials. Include your names, the wedding date and the location. If you have a wedding website, this is the perfect place to include the link so guests can start browsing travel details and future updates. Anything beyond that can wait for the formal invitation, which follows once your timeline, ceremony details and dress code are set in stone.

Choosing Between Physical or Digital Save the Dates

Both options are equally acceptable today, and the best choice depends on your style and your guest list.
Physical Save the Dates offer a sense of tradition and luxury. Thick card stock, letterpress details and elegant typography can be beautifully displayed on fridges or pinboards. They also make lovely keepsakes for you and your family.
Digital Save the Dates are modern, instant, and incredible convenient. They allow you to choose a design that matches your wedding website, and you can include clickable links for RSVPs or travel suggestions. Digital options also help you stay eco conscious and on a budget, especially if you have a large guest list or international attendees.
Many couples choose a hybrid strategy. They send printed cards to older relatives who appreciate something tangible and digital versions to friends and overseas guests. As long as the design aesthetic is consistent, the approach feels thoughtful and seamless.

How to Address Guests

Addressing guests correctly is a key part of etiquette.  Make sure everyone included in the formal invitation is also clearly listed on the Save the Date. This helps avoid confusion later about plus ones or whether children are invited. For digital versions, ensure the recipient understands who is invited by including both names in the messaging. If you are using an app or website, you can often tailor the message to the specific household.

Handling Plus Ones and Kids

Save the Dates do not need to outline guest rules in detail, but they should be clear enough that no one misunderstands the invitation. If someone has a confirmed lus one, nclude both names on the envelope or message. If children are not invited, avoid addressing the card to families as this can imply the whole household is welcome. Save the Dates set expectations early without needing formal explanations.

Coordinating with Your Wedding Website

If you have a wedding website, use the Save the Date to gently guide your guests to it. The site can host hotel recommendations, travel guides, and details that will be added later. It becomes the central hub for your day, and linking to it early will help guests stay organized from the start.

The Follow Up Invitation

Even if you send a digital Save the Date, etiquette still calls for a formal wedding invitation prior to the event. This typically goes out eight to ten weeks before the day. The Save the Date is the introduction, while the invitation is the official confirmation that includes all final details.