The Best Kept Secret on the 12th Floor

By Marsin Mogielski

 

 

In a city defined by prestige and secrets, the most essential address for the Manhattan elite is 30 East 60th Street. Located on the 12th floor, perfectly situated between the legendary streets of Park and Madison Avenue, lies ELIUT Salon. It is an ultra-exclusive sanctuary that feels like a chic, well-kept secret only New Yorkers in the know can access. This is not the kind of place that needs a flashing sign. If you know, you know.

 

 

Stepping off the elevator, the noise of Midtown dissolves. The space is remarkably open and airy, flooded with sunlight that pours through massive windows, yet balanced by a softer, moodier glow. It is luxury in its purest form, situated right next to the buzzing tables of Le Bilboquet and steps from the flagship storefronts of Valentino, Balmain, and Peter Millar.

 

 

The Architect of Glamour: Eliut Rivera

At the center of it all is Eliut Rivera. He is a master whose hands have shaped the looks of icons like Jennifer Lopez, Penélope Cruz, and Gloria Estefan. Having refined his craft under the legendary Oribe Canales, Eliut has become a titan of the industry, with his work frequently gracing the pages of Vogue, W, and Harper’s Bazaar.

 

 

Eliut isn’t just a stylist, he is an architect of confidence. His aesthetic is about creating hair that looks expensive, healthy, and effortless. For total privacy, he works out of a VIP suite, perfecting red-carpet styles away from the public eye. Whether he is pioneering the extensions that defined J.Lo’s signature look or prepping a client for the Met Gala, Eliut remains the gold standard of Manhattan hair design.

 

 

A Sanctuary for Real Renewal

During my visit, I spent time with Marina Perkovic, a senior stylist with over 20 years of expertise who is essentially a hair whisperer. I went in for a full scalp and hair rejuvenation, starting with the Scalp and Hair Treatment for Men (from $125). This is a deep-dive into hair health designed to kickstart blood flow and cell production.

 

 

The process is pure bliss. Marina applied a cocktail of botanical oils before placing a specialized machine over my head that cycles through a deep, comforting warmth to let the treatment sink in. This phase was followed by a sudden, exhilarating burst of cold air, designed to instantly seal the hair cuticle.

 

 

The result? Even a week later, my hair felt smoother than it has in years, and the dry, flaky scalp issues that usually hit me during the change of seasons were gone.

 

 

Marina also gave me a precise, intuitive cut. She’s a wonderful listener! We spent the hour exchanging life advice and talking hair science, and she knew exactly how to keep the back looking natural. That “un-cut” look is vital for me when I am heading into casting calls or working on TV shows.

 

 

The attention to detail here is everywhere, from the premium René Furterer products they use to the assistant who gave me an incredible hair wash and told me about the different lines they carry.

 

 

The Defining Voice of Chic: Candace Bushnell

It wouldn’t be a quintessential New York afternoon without a sighting of the woman who practically invented the modern Manhattan lifestyle: Candace Bushnell. As the original Carrie Bradshaw and the mind behind Sex and the City, Candace is the ultimate icon of city glamour.

 

 

Candace received one of Eliut’s signature blowouts, high-volume, elegant, and ready for the evening. “I loved my glam day at ELIUT,” Candace shared. “Elevated, modern, and completely confidence boosting.”

 

 

To finish her look, she sat with Robin Narvaez, the resident makeup and brow guru whose high-profile clientele includes icons like Tilda Swinton and Jane Fonda. Robin used a suite of luxury YSL products to create a radiant, polished finish, while the talented Lisa Estredge made sure every detail was seamless.

 

 

I also spotted the fabulous Anna Rothschild looking incredible after her own blowout. We ended up heading over to Zoi on the Upper East Side afterward for lunch and cocktails, which is the only way to cap off a day of pampering.

 

 

A Master Class Team

The talent at Eliut Salon is unparalleled, featuring a team of industry leaders who cater to the city’s elite. This includes:

• Marco Maranghello: A true standout at the salon whose vibrant energy and immense expertise bring a distinctive spark to the floor. Marco is a favorite among the regular clientele for his flawless execution and refined eye.
• Aya Ishizaka: A former Senior Artistic Director at Frédéric Fekkai known for her creative dry-cutting techniques.
• Alina Stanovici: The go-to specialist for Balayage, color correction, and Japanese straightening.
• Iryna Hrynchuk: A premier color expert who understands tone and dimension like no one else.
• Koko and Saki: Two highly skilled stylists who round out this powerhouse group.

 

 

The Ultimate Event Prep

The salon offers a truly comprehensive suite of services, from bespoke color and highlights to luxury extensions and Japanese straight perms. Their Bridal Services are particularly sought after, offering full glamour packages to ensure the entire bridal party looks pristine for the grand event.

 

 

For the gala-goers of Manhattan, Eliut is the primary staging ground. Because the salon is steps away from the Metropolitan Club and The Pierre, it is the perfect spot for ladies to get hair and makeup done before a black-tie event.

It is also conveniently located for the summer season. Being close to the Hamptons Jitney and Ambassador bus stops, it is the ultimate pitstop for a refresh before heading out East. Whether you are prepping for a ballroom or a beach gala, Eliut Salon is the place to start.

 

 

Visit Eliut Salon:

30 E. 60th Street, 12th Floor New York, NY 10022

212-472-3440

eliutsalon.com