Trailblazing founders, iconic creatives, and industry powerhouses converged for one of beauty’s most influential annual events

NEW YOU Media, the “Voice of Health and Beauty,” hosted the Fifth Annual NEW YOU Beauty Experience & Awards at the iconic 1 Hotel South Beach, marking a milestone year for one of the beauty industry’s most prestigious and influential gatherings.

Dara Levitan and Carly Rivlin at the NEW YOU Beauty Awards. Photo Credit: Getty Images for New You Media

The two-day event brought together visionary founders, global brands, cultural tastemakers, and media leaders such as Patrick Ta, Rachel Zoe, Jeannie Mai, Glen Coco Oropeza, Olivia Flowers, Cynthia Bailey, Farouk Shami, Jesse Metcalfe, Diana Madison, Dara Levitan, Carly Rivlin, Briana Cisneros, Tara Electra, Madison Brodsky, Alexia Nepola, Alicia Grande, Fatima Cuellar, Taylen Biggs, Noelle Robinson, Pam Cominter, Courtney Noonan, Foodgod, Matthew Dillon, Casey Boonstra, Nicky Gile, Angeline Varona, Celeste Bright, Madison Skylar, Eva Quiala, Foodgod, Taja Abitbol, Courtney Kerr Noonan, Le Prince, Jennifer Stano, Reesa Lake plus many more.

and more, shaping the $700+ billion global beauty and personal care industry, celebrating innovation, entrepreneurship, and impact across beauty, wellness, and lifestyle.

The NEW YOU Beauty Awards recognize excellence across multiple categories, celebrating founders, executives, creatives, and brands driving the industry forward through innovation, inclusivity, sustainability, and cultural impact. Now in its fifth year, the awards have cemented their reputation as Miami’s premier consumer, media, and influencer beauty event, blending editorial authority with experiential energy.

The Editors Choice Award Winners:

Cynthia Bailey at the NEW YOU Beauty Awards. Photo Credit: Getty Images for New You Media

The Best AI Beauty Innovation Award

  • LG-CHI Color Master Factory, presented by Glen Coco Oropeza

Best New Fragrance Award:

  • Fraz Kader Parfums for Spartacus, presented by Pam Comiter. 

Health and Beauty Trailblazer

  • Jeannie Mai, presented by Madison Brodsky. 

New You Influencer of the Year

  • Courtney Noonan, presented by Reesa Lake. 

Beauty and Style Tastemaker

  • Alexia Napola, presented by Adriana Catano, a

Beauty Podcasters of the Year

  • Dara Levitan and Carly Rivlin were jointly named, presented by Bruna Lima. 
Jesse Metcalfe at the NEW YOU Beauty Awards. Photo Credit: Getty Images for New You Media

Celebrity Hairstylist of the Year

  • Briana Cisneros, presented by Olivia Flowers. 

Skincare Innovator of the Year

  • Runway Beauty by Christian Siriano, presented by Diana Madison.

Style Icon of the Year

  • Rachel Zoe, also presented by Diana Madison. 

Brand of the Year

  • Patrick TA, presented by Fatima Cuellar. 

Lifetime Achievement Award

  • Farouk Shami, presented by Mego Ayvazian.

Recognized as one of South Florida’s premier beauty industry events, the NEW YOU Beauty Experience & Awards is a powerful platform for product launches, brand discovery, and industry recognition—spotlighting both emerging disruptors and best-selling commercial leaders while amplifying the voices defining modern beauty.

Jeannie Mai and Rachel Zoe at the NEW YOU Beauty Awards. Photo Credit: Getty Images for New You Media

The milestone celebration opened with an exclusive VIP reception debuting the NEW YOU “pretty” supplement line, followed by a day of immersive programming, including high-impact keynote speakers and expert-led panels, a curated brand expo spotlighting innovation across beauty and wellness, the signature NEW YOU Interactive Beauty Bar, offering hands-on sampling and experiences, a press-filled red carpet, podcast collaborations, and live streaming media moments, a formal awards ceremony honoring excellence across the industry.

This year’s guest list featured an elite cross-section of beauty, fashion, television, entrepreneurship, and digital culture, including: Patrick Ta; celebrity makeup artist and founder, Patrick Ta Beauty, Rachel Zoe; notable fashion personality, TZR founder and currently starring on Bravo’s Real Housewives of Beverly Hills, Jeannie Mai, Emmy Award–winning television host, beauty authority, and creator of Balance: A Perimenopause Journey; NUTRL Skin Founder and Actor Jesse Metcalfe; Farouk Shami, Founder and CEO, Farouk Systems Inc. (CHI Haircare, BioSilk);, Diana Madison (Founder of Diana Madison Beauty and previous award winner for New You), Glen Coco Oropeza, celebrity hair stylist; Dara Levitan & Carly Rivlin, creators and hosts of the Five More Minutes beauty podcast (Bravo’s Summer House); Olivia Flowers (Bravo’s Southern Charm), Briana Cisneros (Celebrity Hair Stylist), Alicia Grande (Founder of Grande Cosmetics), Tara Electra (Founder of UnRuly and Million Dollar Babie Podcast Host), Cynthia Bailey (Founder of Glowissima Beauty) and Noelle Robinson (Real Housewives of Atlanta), Alexia Nepola (Real Housewives of Miami), model Fatima Cuellar, TV Host Madison Brodsky, 

Photo Credit: Getty Images for New You Media

Lead sponsors for the 2026 NEW YOU Beauty Experience & Awards included CHI Haircare, Patrick Ta Beauty, Grande Cosmetics, Stripes Beauty by Naomi Watts, YSE Beauty by Molly Sims, NEW YOU pretty, Diana Madison Beauty, Runway Beauty by Christian Siriano, SolShine, ADM, Atlantic Packaging, NU Standard, Seis Cosmetics, BEJOU, Performance.20, iRomaScents, Fraz Kader Parfums, Dossier, NUTRL Skin, and many more.