Alex Consani Net Worth 2025: From Facebook Ad to Fashion’s Highest Honor

The moment crystallized something the industry had been watching unfold for years. Here was a model who didn’t wait to be discovered in a mall or plucked from obscurity by a scout. She found her own door, knocked, and eventually kicked it open.

Alex Consani Net Worth: Breaking Down the Numbers

As of 2025, Alex Consani’s net worth sits at approximately $1 million, according to industry estimates. Conservative valuations place the figure between $600,000 and $800,000, while some analysts project higher based on her expanding portfolio. The number itself matters less than its trajectory. At 21, she’s building wealth across multiple revenue streams that most models twice her age haven’t figured out.

Where the Money Comes From

Runway fees account for the glamorous portion of her income, but smart models know that’s rarely where fortunes are built. Consani commands premium rates for campaigns with luxury houses like Versace, Burberry, and Jean Paul Gaultier. Her face fronted Gaultier’s collaboration with London brand Knwls in 2023, a deal that industry insiders estimate brought six figures.

Then there’s TikTok. With over 4.3 million followers watching her absurdist Gen Z comedy, Consani has built something most models don’t possess: a direct line to consumers that brands desperately want to tap. Sponsored content on her platform commands rates that would make traditional campaign managers wince. According to Forbes, which named her to its 30 Under 30 list in December 2024, her social media presence alone generates an estimated $650,000 to $900,000 annually.

The Slay Model Discovery: When Everything Changed

Most discovery stories involve chance encounters. Consani’s began with intention. Growing up in California’s Bay Area with supportive parents who encouraged her authentic expression from age four, she knew what she wanted long before the industry knew her name. Her mother spotted the Slay Model Management Facebook ad, a Los Angeles agency specifically representing transgender talent. The teenager signed at twelve, becoming one of the youngest trans models in the world.

IMG Models and the Big League

Slay opened doors. IMG Models blew them off their hinges. In August 2019, the sixteen-year-old signed with one of fashion’s most prestigious agencies, joining a roster that includes Gisele Bündchen and Kate Moss. The move required relocating to New York at eighteen, trading Northern California’s quiet for Manhattan’s chaos. Within two years, she walked her first runway for Tom Ford.

The pandemic that derailed so many careers paradoxically accelerated hers. While fashion weeks went virtual and models waited for callbacks that never came, Consani started posting comedic videos on TikTok under the handle @captincroook. The content bore no resemblance to polished model diaries. Instead, viewers found absurdist humor, self-deprecating jokes, and the kind of unfiltered personality that algorithm gods reward. By 2022, she had 700,000 followers. By 2024, that number had quintupled.

The Transformation: Building More Than a Career

Spring/Summer 2023 marked her arrival as a runway force. Vogue named her a standout model of the season after she walked for Boss by Hugo Boss, Burberry, Chloé, Roberto Cavalli, and Coperni. Fashion editors who had followed her social media antics discovered something else entirely on the catwalk: presence, discipline, and the kind of natural command that can’t be taught.

Victoria’s Secret and History-Making Walks

October 15, 2024, wrote a new chapter. Consani and Valentina Sampaio became the first transgender models to walk the Victoria’s Secret Fashion Show, appearing in the brand’s reimagined presentation after a five-year hiatus. The moment carried weight beyond personal achievement. It signaled that the lingerie giant, once criticized for its narrow beauty standards, had finally caught up to where culture had already moved.

Less than two months later came the British Fashion Awards. Consani beat a competitive field to claim Model of the Year, making her the first trans woman to receive the honor. Her acceptance speech was characteristically irreverent, but the tears were real. She later posted on social media: “To all my little trans girls watching, this is yours too.”

The Empire Pivot: What She’s Building Beyond the Runway

Consani understands something that separates models who fade from those who endure: the runway is a launchpad, not a destination. Her Time 100 Creators inclusion in 2025 recognized precisely this evolution. She’s no longer just a model who happens to be on TikTok. She’s a media personality who happens to model.

The Business of Being Alex

Brand partnerships now extend beyond fashion into beauty, lifestyle, and entertainment. Her appearance in Charli XCX’s “360” music video in May 2024 showcased range beyond the catwalk. The collaboration with JT on “Okay” earlier that spring demonstrated her crossover appeal to music audiences. Each appearance expands her reach, diversifies her revenue, and builds a personal brand that exists independent of any single agency or designer.

Industry analysts project her net worth will comfortably exceed $2 million within three years, assuming current trajectory. Given her momentum, that estimate may prove conservative. She’s already been compared, in earning potential if not yet in total wealth, to Kendall Jenner’s early career arc.

The Hamptons Connection: Where Fashion Meets the East End

While Consani hasn’t publicly acquired Hamptons property, her trajectory mirrors the path traveled by models who eventually discover the East End’s appeal. Victoria’s Secret veterans like Alessandra Ambrosio and Adriana Lima found their way to Southampton benefit galas and Montauk beach retreats. The Hamptons social circuit welcomes fashion’s elite, particularly those reshaping the industry’s future.

Summer Circuit Potential

Her demographic appeal aligns perfectly with Hamptons audiences. Younger legacy heirs and newly minted tech wealth share Consani’s generational references and cultural touchstones. Art Southampton, Polo Hamptons, and the constellation of summer benefits increasingly seek faces that resonate with next-generation donors and sponsors. Expect to see her name on guest lists sooner than later.

Closing Reflection

The twelve-year-old who clicked on a Facebook ad couldn’t have imagined standing on that London stage. Yet every choice she made led there: the agency that specialized in talent like her, the TikTok videos that seemed frivolous but built an audience, the runway walks that proved she belonged at fashion’s highest level. Alex Consani didn’t wait for the industry to change. She changed it by showing up.

Now, at 21, she stands at the intersection of fashion, media, and cultural influence with options most models never possess. The question isn’t whether she’ll build an empire. It’s how large that empire will grow. If the past eight years offer any indication, the answer is: bigger than anyone currently projects.

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