They never just modeled. They understood something that took the rest of the industry decades to grasp: the image of them was a separate asset from the work of them.

In January 1990, five women appeared together on the cover of British Vogue. The photograph, shot by Peter Lindbergh, would become the most valuable image in fashion history. Not because of what it sold, but because of what it represented: the birth of the supermodel as a category of power previously reserved for studio executives and real estate magnates.

Naomi Campbell. Cindy Crawford. Claudia Schiffer. Linda Evangelista. Christy Turlington. The names alone still command rooms. Thirty-five years later, their combined net worth exceeds $630 million. The runway was never the destination. It was the credentialing mechanism.

The Collective Fortune

Here’s what the mythology obscures: these women didn’t just earn more than their predecessors. They fundamentally restructured how models extracted value from their own images. Before them, a model was a clothes hanger with a pulse. After them, a model could be a brand, a business, a gatekeeper.

The numbers tell only part of the story:

Cindy Crawford — $400 million (combined with husband Rande Gerber). Her Meaningful Beauty skincare line generates over $100 million annually. She owns 50% of it.

Cindy Crawford Net Worth 2025
Cindy Crawford Net Worth 2025

Naomi Campbell — $80 million. But the real currency is access. She decides who enters certain rooms in fashion, politics, and private equity.

Naomi Campbell Net Worth 2025
Naomi Campbell Net Worth 2025

Claudia Schiffer — $70 million. The quietest fortune of the five. She compounded wealth while visibility shrank, proving that silence can be strategy.

Claudia Schiffer Net Worth 2025
Claudia Schiffer Net Worth 2025

Christy Turlington — $40 million (combined with husband Edward Burns). She pivoted from runways to maternal health advocacy, founding Every Mother Counts, which has invested over $42 million globally.

Christy Turlington Net Worth 2025
Christy Turlington Net Worth 2025

Linda Evangelista — $40 million. The one who famously wouldn’t get out of bed for less than $10,000 a day changed the economics of the industry by saying it out loud.

Linda Evangelista Net Worth 2025
Linda Evangelista Net Worth 2025

The Leverage Insight

What separates these five from every model who came before or after? They understood leverage before the word became a Silicon Valley cliché.

Crawford didn’t just endorse skincare. She built a company and kept half of it. Campbell didn’t just attend parties. She became the person whose invitation determined whether a party mattered. Schiffer didn’t chase headlines. She married a filmmaker, executive-produced blockbusters, and let her wealth compound in Suffolk countryside silence. Turlington didn’t just model wellness. She earned a Master’s in Public Health from Columbia and directed documentaries that premiered at Tribeca. Evangelista didn’t negotiate for more money. She told Vogue exactly what she was worth, and the quote became the most famous sentence in modeling history.

The runway paid the bills. The leverage built the empires.

The Individual Stories

Each of these women took a different path from the same starting point. Their stories reveal not just how wealth accumulates, but how power consolidates when you understand that your image is an asset class.

Explore the full net worth origin stories:

The Hamptons Connection

It’s not coincidence that these women have deep ties to the East End. The Hamptons have always been where fashion, finance, and real estate intersect. Crawford and Gerber sold their Malibu compound for $45 million but maintain connections to the New York social circuit that feeds through Southampton every summer. Campbell has been photographed at benefit galas from Bridgehampton to Montauk. The Polo Hamptons crowd knows these names not as magazine covers, but as neighbors, guests, and occasionally, investors.

For our readers, these aren’t distant celebrities. They’re the women you might see at Art Southampton, the names whispered at charity auctions, the people whose real estate moves signal where the market is heading.

The Legacy

The supermodel era officially ended sometime in the early 2000s. Social media fragmented attention. Influencers democratized access. The idea of five women commanding the global fashion conversation became quaint, then nostalgic, then historically significant.

But the wealth didn’t fragment. It concentrated. The women who understood that visibility was a means, not an end, kept building. Their children now walk runways. Businesses generate revenue while they sleep. Images remain valuable precisely because they were never overexposed.

The lesson isn’t about modeling. It’s about leverage. It’s about understanding that the first deal is never the important one. The important one is the deal where you own a piece of what you’re selling.

These five understood that before anyone else in their industry. That’s why they’re still worth writing about. That’s why they’re still worth reading about.

And that’s why, thirty-five years later, we still can’t look away.


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