Here’s the dirty secret of wealth management: Most financial advisors spend more time building PowerPoint presentations than building wealth. The proposal process, that critical moment when advisors demonstrate value to clients, often involves tedious manual work, outdated templates, and analytics divorced from what clients actually need to understand. CapIntel has raised $11 million to fix this problem.

Founded in 2017 by James Rockwood, the Toronto-based fintech now serves over 10,000 advisors managing more than two million households, including three of Canada’s Big Five banks. The platform experienced nearly 800% revenue growth in 2021 following 640% growth in 2020. When financial institutions evaluate technology investments, CapIntel’s trajectory commands attention.

What CapIntel Actually Does

CapIntel provides investment comparison, proposal generation, and sales process management for wealth management enterprises. Advisors use the platform to run portfolio analytics, compare client holdings with models or custom portfolios, and build compelling, branded proposals exportable as PDFs or modern online presentations.

The platform solves two fundamental challenges. First, advisors must focus on engaging and presenting investment solutions to clients, not just financial planning. The ability to efficiently and transparently communicate recommendations has become increasingly critical to building trust. Second, investment proposal preparation is often tedious. Proposals that are easy to build, easy to understand, and easy to discuss lead to better outcomes for advisors and clients alike.

For Hamptons residents working with advisors, this translates to clearer communication about portfolio decisions. Instead of dense reports filled with jargon, CapIntel-powered presentations explain investment rationale in accessible formats. The advisor who uses modern tools versus one relying on outdated systems provides fundamentally different client experiences.

The Institutional Partnerships

Richardson Wealth, one of Canada’s premier independent wealth management firms, announced strategic partnership in April 2025. CapIntel’s platform now produces dynamic, customized client-facing proposals for Richardson’s advisory teams, allowing advisors to communicate value and investment philosophy with elegant presentations.

CIBC’s Private Investment Counsel has deployed CapIntel as an early adopter, experiencing improved processes and efficiency. Desjardins Financial Security Investments joined forces in April 2024 to elevate investment advisory services across Canada. BMO Private Wealth partnered in May 2024 to strengthen advisor-client relationships.

The October 2024 FactSet integration enhanced advisor success through combined investment analytics and CapIntel’s presentation capabilities. For enterprise wealth management, these partnerships validate that CapIntel has become infrastructure rather than experiment.

The Technology Advantage

CapIntel’s competition often includes homegrown solutions developed in-house by financial institutions. These proprietary systems, built over years with accumulated technical debt, frequently create fragmented experiences that frustrate both advisors and clients. CEO James Rockwood describes many as “a bit of a mess.”

The platform’s web-based architecture allows rapid updates without enterprise software deployment cycles. Integration capabilities connect CapIntel with existing portfolio management, CRM, and compliance systems. The cloud-native approach means advisors access consistent experiences across devices.

September 2023 saw the launch of OMNI, a holistic wealth solution expanding capabilities beyond proposal generation. The Conquest Planning partnership announced in August 2023 helps financial advisors deliver exceptional client advice through integrated planning and presentation.

The 2025 Investor Engagement Findings

CapIntel’s January 2025 survey of over 1,000 Canadian investors revealed insights reshaping how advisors approach relationships. The headline finding: trust, not portfolio performance, ranks as top priority for investors in advisor relationships.

Additionally, 28% of investors expressed desire for more personalized services. This isn’t generic demand for better treatment. It’s specific feedback that current communication and presentation fall short of expectations. For advisors equipped with tools enabling personalization at scale, competitive advantage follows.

The research arm of CapIntel’s business provides ongoing intelligence about investor expectations, helping wealth management firms anticipate rather than react to client needs.

The Funding and Growth Story

The $11 million Series A in June 2022, led by New York-based FinTech Collective with participation from Fengate Asset Management on behalf of LiUNA Pension Fund, brought total funding to approximately $16.1 million CAD. The round focused on US market expansion and team scaling, with plans to hire 150 new members over two years.

FinTech Collective Managing Partner Brooks Gibbins joined CapIntel’s board, bringing expertise from a firm that has invested across capital markets, wealth management, banking, lending, payments, insurance, and DeFi. As Gibbins noted, “In an increasingly complex market backdrop of persistent volatility and expansive investment optionality, we are entering a golden era of enhancing digital tools that advisors can leverage across their client experiences.”

The December 2025 KPMG Canada partnership aims to modernize digital capabilities of wealth management institutions by combining KPMG’s advisory and implementation expertise with CapIntel’s digital advisor tools. This collaboration accelerates digital transformation while simplifying complex technology stacks.

US Expansion and Market Opportunity

With Canadian market leadership established, CapIntel has set sights on the US wealth management sector. The Pacific Financial Group partnership enables the US-based asset management firm to build enhanced investment proposals for advisors, adding to CapIntel’s growing American footprint.

Advised assets under management have more than doubled in the past decade, crossing the $100 trillion mark in 2020. The advisor community is regaining momentum as volatility and investment complexity increase demand for professional guidance. Technology that helps advisors serve clients better captures share of expanding pie.

For US-based Hamptons residents, CapIntel’s expansion means advisors increasingly equipped with modern tools. When evaluating wealth management relationships, asking about technology stack and presentation capabilities provides insight into operational sophistication.

What This Means for High-Net-Worth Clients

The wealth management industry’s technology transformation affects client experience directly. Advisors using CapIntel can respond to requests faster, present options more clearly, and demonstrate value more compellingly than competitors relying on manual processes.

For sophisticated clients managing complex portfolios, the ability to understand advisor recommendations matters enormously. CapIntel’s analytics help advisors explain not just what they’re recommending but why alternatives were considered and rejected. This transparency builds the trust that the company’s research shows clients prioritize.

Family offices evaluating wealth management technology as investment opportunity should note CapIntel’s trajectory. The company addresses genuine workflow problems for large enterprises while maintaining growth rates that suggest significant market expansion ahead.

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