Ice Spice Net Worth 2026: The $5M ‘People’s Princess’ Fortune

Three years ago, she was flipping burgers at Wendy’s and folding clothes at The Gap. Today, Ice Spice is worth $5 million, has collaborated with Taylor Swift and Nicki Minaj, and has been crowned “The People’s Princess” by her devoted fanbase. The Bronx rapper’s rise from broke college student to hip-hop royalty happened faster than anyone—including her—expected.

But the money didn’t come by accident. Behind the viral TikTok moments and the instantly quotable bars, there’s a shrewd business strategy that’s building generational wealth in real time.

Ice Spice Net Worth 2026: Quick Answer

How Did Ice Spice Make Her Money?

From Wendy’s to Viral Sensation

Ice Spice, born Isis Naija Gaston on January 1, 2000, grew up in the Bronx. Her father was an underground rapper, which planted the seeds for her musical future. But before the fame, she was grinding—babysitting in Westchester, working at Wendy’s, folding clothes at The Gap—all while studying communications at SUNY Purchase and playing volleyball.

The TikTok Breakthrough (2022)

While still in college in 2021, Ice Spice connected with fellow student and producer RiotUSA. They recorded “Bully,” her debut track, and she began uploading snippets to TikTok. Her song “Name of Love” gained traction on SoundCloud, building a small following.

Everything changed in August 2022 with “Munch (Feelin’ U).” Drake played the track on his Sirius XM station Sound 42, and it exploded. The song went viral on Twitter and TikTok simultaneously, reaching #34 on the Billboard Hot R&B/Hip-Hop Songs chart.

The Smart Deal Structure

Here’s where the business savvy kicks in. Ice Spice’s manager, James Rosemond Jr., advised her to release music independently before signing with a label. “Deals came to her—production deals, 360 deals—but they were deals that I knew could be better,” Rosemond told Billboard. By building leverage first, she reportedly secured a $3 million deal with 10K Projects and Capitol Records—far better terms than what was initially offered.

Ice Spice’s Income Breakdown

The Taylor Swift Effect

In May 2023, Taylor Swift called Ice Spice personally to ask her to feature on a remix of “Karma.” The collaboration delivered over 5 million streams on day one and effectively doubled Ice Spice’s Spotify numbers overnight.

More importantly, Swift’s co-sign signaled mainstream credibility. Ice Spice appeared as a special guest on three Eras Tour performances at MetLife Stadium in New Jersey. In October 2023, Swift made a surprise appearance on Saturday Night Live to introduce Ice Spice as the show’s musical guest.

The Swift connection translated directly to brand interest. When Taylor Swift validates an artist, luxury brands pay attention.

Ice Spice’s Brand Portfolio

The brand strategy reflects sophisticated positioning. Ice Spice isn’t just a rapper—she’s a fashion figure, appearing in campaigns that reach audiences beyond hip-hop.

The Nicki Minaj Connection

“Barbie World” with Nicki Minaj became Ice Spice’s second straight top 10 debut in 2023 and the second top 40 hit from the Barbie film soundtrack. The collaboration paired the “People’s Princess” with rap royalty, further cementing her mainstream arrival.

2023: The Record-Breaking Year

In 2023 alone, Ice Spice achieved:

• Four top 10 hits on the Billboard Hot 100 (more than any other artist that year)
• MTV VMA for Best New Artist
• Billboard’s R&B/Hip-Hop Rookie of the Year
• Multiple brand ambassadorships worth estimated millions
• BET Award for Best Breakthrough Hip-Hop Artist

Y2K! Album and World Tour

Ice Spice’s debut studio album “Y2K!” released in July 2024, featuring collaborations with Travis Scott, Gunna, and Central Cee. The subsequent Y2K! World Tour ran from July 2024 through January 2025, spanning 40 shows across Europe, North America, and Oceania.

Each concert generated substantial ticket sales and merchandise revenue. The tour significantly boosted her annual income and expanded her international fanbase.

Ice Spice vs Other Female Rappers: Net Worth Comparison

The comparison is telling: Ice Spice reached $5 million faster than any female rapper in recent memory. She’s already tied with Latto, who’s been in the industry longer.

Ice Spice’s Social Media Following

FAQ: Frequently Asked Questions

How much did Ice Spice make from “Munch”?

Ice Spice has stated she made at least $1 million from “Munch (Feelin’ U)” alone, combining streaming royalties, publishing, and the downstream impact on her career.

What was Ice Spice’s record deal worth?

According to Billboard, Ice Spice’s deal with 10K Projects and Capitol Records was reportedly worth $3 million, though exact terms haven’t been publicly confirmed.

Is Ice Spice a billionaire?

No. Ice Spice’s net worth is estimated at $5 million as of 2026—far from billionaire status, but remarkable for three years in the industry.

What brands does Ice Spice endorse?

Ice Spice has brand partnerships with Mercedes-Benz, Dunkin’, Marc Jacobs, SKIMS, and Ivy Park, among others.

Where did Ice Spice work before fame?

Before her music career, Ice Spice worked at Wendy’s, The Gap, and as a babysitter in Westchester while attending SUNY Purchase.