The accusation came from a friend who hadn’t seen her in months: “Did you get Botox?” The answer was no—just five minutes daily with a device that looks like a miniature iron. Medicube Hamptons beauty insiders have discovered what Korean women have known for years: the AGE-R Booster Pro delivers professional-grade results without needles, appointments, or $1,200 treatment bills. With $102.9 million in TikTok Shop revenue and celebrity fans including Kylie Jenner and Hailey Bieber, this K-Beauty phenomenon has crossed from Seoul to Southampton.

Medicube’s parent company APR Corp. saw its stock soar 200% in 2025, pushing market value past $4 billion and making 36-year-old founder Kim Byung Hoon South Korea’s newest beauty billionaire. The catalyst? A viral TikTok video featuring Kylie Jenner using the Booster Pro sparked massive global interest. Originally a cosmetics startup, APR pivoted to beauty tech in 2021—a decision that transformed the company’s trajectory.

The $102.9 Million TikTok Phenomenon

Medicube has achieved what most beauty brands only dream about: dominance on TikTok Shop. According to industry analysis, the brand generated $102.9 million in total TikTok Shop revenue with over 1 million units sold. In just the first 23 days of April 2025, their Glass Glow Skincare Set alone drove $1.42 million in sales.

More remarkably, Medicube proved that TikTok users will spend $300+ on beauty devices when branding, positioning, and content align properly. While most brands focus on impulse purchases under $30, Medicube demonstrated premium products can thrive with the right approach. Furthermore, over 33,900 creators have partnered with the brand, generating organic content that feels authentic rather than scripted.

How the AGE-R Booster Pro Works

The device combines six technologies into one compact tool: EMS (electrical muscle stimulation), LED light therapy, microcurrent, ionic technology, vibration massage, and thermal therapy. Per Medicube’s clinical studies, five-minute daily treatments increase product absorption by 785%—allowing serums and creams to penetrate far deeper than topical application alone.

Unlike competitors requiring specialized conductor gels, the Booster Pro works with any serum or cream providing sufficient slip. This flexibility integrates seamlessly into existing skincare routines rather than demanding entirely new product purchases. Additionally, the device operates cordlessly with battery life lasting weeks between charges—critical for consistent daily use.

Medicube Hamptons: Why Dermatologists Pay Attention

The AGE-R Booster Pro ranks as the number-one selling skincare device in South Korea. That market validation matters because Korean consumers demand results-driven skincare backed by clinical evidence. For Hamptons dermatologists and aestheticians, the device represents professional-grade technology accessible for home use.

Harper’s Bazaar beauty editors report using the device “religiously” for months, noting compliments from professional estheticians. The tool essentially replaced multiple devices in their skincare arsenal—microcurrent tools, LED masks, and facial massagers all consolidated into one compact system. Subsequently, this efficiency appeals to busy professionals unwilling to spend 45 minutes on elaborate device routines.

The Celebrity Endorsement Effect

Hailey Bieber and Lily Collins publicly credit the Booster Pro for their glass-skin appearances. These organic celebrity mentions—unpaid and unsolicited—carry weight that traditional endorsements cannot match. When the woman known for Rhode skincare chooses a Korean device over American alternatives, beauty observers take notice.

Medicube capitalized on this momentum by partnering with Kylie Jenner in April 2025 for TikTok content showcasing her skincare routine. According to Global Cosmetics News, the brand now earns over 70% of revenue from overseas markets, with the U.S. as its fastest-growing territory.

The Ulta Beauty Expansion

Medicube debuts in Ulta Beauty stores across the U.S. in August 2025, marking a significant retail milestone. This expansion makes professional-grade K-Beauty technology accessible beyond direct-to-consumer channels and TikTok Shop. For consumers hesitant to purchase $228 devices online without testing, in-store availability removes friction.

The retail strategy reflects K-Beauty’s broader American moment. According to Cosmetics & Toiletries, brands rooted in clinical efficacy—Medicube, Dr. Melaxin, COSRX—grew anywhere from 138% to 445% in the second half of 2025 on TikTok Shop alone. K-Beauty has grown 132% year-over-year on the platform, outpacing overall sales growth of 120%.

The Glass Skin Promise

“Glass skin”—the Korean beauty ideal describing complexion so smooth, radiant, and poreless it resembles polished glass—drives Medicube’s marketing. The AGE-R Booster Pro positions itself as the tool that achieves this aesthetic at home. Results appear immediately: skin looks noticeably glowier and lifted after single treatments.

Consistent use deepens results. The device stimulates collagen production over time, reducing fine lines and improving firmness. Additionally, enhanced product absorption means existing serums work harder—potentially justifying premium skincare investments that otherwise sit on skin’s surface.

Product Ecosystem Beyond Devices

Medicube’s success extends beyond the Booster Pro. The Zero Pore Pad 2.0 leads skincare sales, followed by Deep Vita C Capsule Cream and PDRN Pink Collagen Jelly Gel Mask. Recent launches include AGE-R Booster Pro Black, RF Ultra Tune 40.68, and Mini Booster Pro Pink—demonstrating continuous innovation in the beauty tech category.

The PDRN Collection utilizes salmon-derived DNA to visibly firm and revitalize skin. By pairing advanced devices with potent topical formulas, Medicube offers comprehensive routines mimicking professional treatments. For Hamptons beauty enthusiasts, this integration delivers spa-level results without Southampton appointment books.

Pricing and Value Analysis

The AGE-R Booster Pro retails at $228—significant for a skincare tool but modest compared to alternatives. Individual professional treatments combining the device’s six technologies cost $300-500 per session. A single device provides unlimited home treatments, paying for itself within the first month of replacing professional appointments.

Cosmopolitan beauty editors call it “a total steal” because the device does the work of six different tools. Single-function microcurrent devices often cost more than this multitasker. For value-conscious consumers seeking professional results, Medicube offers compelling economics alongside proven efficacy.

The 1,000% Growth Story

According to WWD, despite launching in the U.S. market in 2024, Medicube still sees over 1,000% year-over-year growth in 2025. This trajectory reflects both category expansion and brand-specific momentum. The company continues launching new products and formats, maintaining novelty that keeps TikTok content fresh.

Yipit data shows Medicube climbing rapidly to capture 2% of Amazon’s total skincare category share as of May 2025. While legacy brands like CeraVe and Neutrogena lose ground, emerging K-Beauty players gain traction by delivering visible results that generate organic social content. Furthermore, Medicube’s Booster Pro sold over 18,000 units in November 2025 alone.

What Sets Medicube Apart

The brand succeeds by combining Korean skincare science with TikTok-native marketing. Content doesn’t feel like advertising—creators share genuine experiences with real results. Educational demonstrations build trust while entertaining formats keep content shareable. This approach resonates with consumers increasingly skeptical of traditional beauty advertising.

For Medicube Hamptons adopters, the device represents convergence of efficacy and convenience. Five minutes daily—while scrolling TikTok, drinking morning coffee, or preparing for bed—delivers cumulative improvement that friends notice. The question isn’t whether home skincare devices work. It’s whether you’ve found the right one.

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