Swizz Beatz, Richie Akiva and Travis Scott. Photo Credit Resorts World LV/CMG
Hosted by global hospitality leader Richie Akiva, the two-night after affair at Allē Lounge on 66 at Resorts World Las Vegas added to the excitement of the inaugural weekend by transforming into ‘TURN 66’, catered to VIP guests on Friday and Saturday nights, November 17th and 18th, for an uber exclusive post-race celebration perched above the Las Vegas Strip on the 66th floor. Featuring captivating 360 degree views and a stellar lineup of in-demand DJs including DJ Pee .Wee aka Anderson .Paak, Guy Gerber, Kaz James, Ruckus, Vice, Carlita, DJ Tennis, Swaylo and Miramar. The late-night hospitality series curated by leading experiential partner CMG (Corso Marketing Group) followed the premier evening race on Saturday and qualifying night run on Friday, for an intimate room of 300 guests per night.
The high energized late night party that went until 6am for two straight nights was attended by notable talent such as Travis Scott, Zedd, Odell Beckham Jr, Swizz Beatz, Glen Powell, Nyjah Huston, Swae Lee, Heidi Klum, Tom Kaulitz, David Dobrik, Badius, Ross Butler, Jessica Serfati, Leonardo Del Vecchio, Michael Rubin, Will Makris, Mark Birnbaum, Bobby Kennedy III, Taras Romanov, Leon Bridges, Rufus Du Sol, Christopher Schwarzenegger, Galen Gering, Amber Black, Haley Amaya, Chloe Hock, La Demi, Jessica Belkin, Sienna Raine, Chord Overstreet and many more. The room of music artists, supermodels, athletes, influencers, VIPs and top global entrepreneurs sipped on top shelf spirits, Heineken Silver and Red Bull fueled the evening.
Experiential Industry Leader Corso Marketing Group (CMG), partnered with leading Las Vegas Hotel & Casino, Resorts World Las Vegas, to present the ultra-exclusive, premier post-race two-night affair, hosted by globally recognized Hospitality Leader Richie Akiva, over the Inaugural Vegas race weekend. On November 17 and 18, from midnight to 6am, the series overlooked Sin City, in the elegant, luxe Allē Lounge on 66. Featuring unmatched 360-degree views of Las Vegas from the Strip and anticipated raceway to the mountains and desert, the space was transformed into a turnkey nightlife destination for Vegas’ F1 VIP attendees, donned as “TURN 66,” taking the after-hours experience to new heights.
Anderson Paak deejaying as Heidi Klum enjoys his set with husband Tom Kaulitz. Photo Credit: Resorts World LV/CMG
TURN 66 will play home to the highly anticipated exclusive late-night hospitality series on November 17 and 18, following the evening race and qualifying night run, for a curated room of 300 VIP guests per night. A stellar lineup of highly sought after DJs and music artists programmed by CMG, inclusive of DJ Pee .Wee aka Anderson .Paak, Guy Gerber, Ruckus, Vice, Kaz James, DJ Tennis, Carlita, Miramar and Swaylo, with more to be announced. The captivating views will create the most coveted setting for post-race celebrations all weekend. Global Hospitality Entrepreneur Richie Akiva, known for curating the most exclusive parties and events worldwide, will be hosting the two-night affair.
CMG is a strategic creative agency that consistently innovates the industry, producing high-level experiences that further build brand recognition and amplification. CMG provides unprecedented solutions and partner alliances and continues to elevate as a driving industry force behind the most buzzworthy of experiential collaboration, working internationally with the most recognized names such as Adidas®, Heineken®, RH, Red Bull®, Don Julio®, Soho House, Resorts World Las Vegas, and AEG. From strategy to design, development to production and activation to amplification, CMG continues to elevate as an industry leader and driving force behind the most buzzworthy of experiential collaborations.
Resorts World Las Vegas, and Zouk Group, a leading lifestyle and entertainment company from Singapore, curated an ecosystem of immersive entertainment and lifestyle concepts, creating the Strip’s most buzzed about property since opening in 2021. The resort provides a multiplicity of experiences in one 100,000-square-foot entertainment complex, including the world class Zouk Nightclub, an innovative space pushing the boundaries of dance music and technology with resident headliners such as Zedd, Tiësto, Travis Scott, and DJ Snake all of which were programmed over race weekend at the property, plus other special surprise guests.
“We were thrilled to partner with Resorts World to bring the inaugural Race Weekend energy to the incredible 66th floor Allē Lounge space for TURN 66, to create the ultimate post-race late-night series featuring an exciting lineup of globally recognized DJs from Guy Gerber to Anderson .Paak and hosted by the one and only Richie Akiva.” – David Corso, Founder, CMG
Heineken® Silver was the exclusive beer and 0% ABV beer for the late-night series at TURN 66, taking place at Resorts World Las Vegas, with Red Bull fueling the night with their energy drink flavor collection.
DJ Vice and DJ Ruckus for B2B. Photo Credit: Resorts World LV/CMG
Since opening in 2021, Resorts World Las Vegas has become the premier destination on the Las Vegas Strip. Developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission, the $4.3 billion resort is dedicated to providing guests with a one-of-a-kind luxury experience, complete with exceptional service, exquisite design and unparalleled amenities. With over 3,500 guest rooms and suites, featuring modern design and luxurious touches, the property consists of Las Vegas Hilton at Resorts World, the resort’s full-service brand; Conrad Las Vegas at Resorts World, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. The fully integrated resort boasts a wide range of world-class amenities and services.
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