From Branson Cognac and Le Chemin du Roi Champagne to a packed late-night lounge, the hip-hop mogul brought music, entertainment and New York nightlife together for an exclusive celebration.

New York knows how to throw a star-studded dinner, and 50 Cent gave the city another reason to stay out late.

The rapper, entrepreneur and entertainment mogul celebrated his spirits brands, Branson Cognac and Le Chemin du Roi Champagne, alongside his new film, Street Fighter, at an exclusive dinner at ZOI NoMad. Hosted by restaurant owner Onur Safak, the evening was produced by celebrity publicist Anna Rothschild of A. Rothschild PR in collaboration with Jeff Krauss of IE Group.

The guest list reflected the eclectic mix of entertainment, fashion, television and nightlife that makes New York a destination for celebrity gatherings. Pop singer CARA flew in from Los Angeles for the occasion, joining A Boogie wit da Hoodie, Sex and the City author Candace Bushnell, The Real Housewives of New York City personality Ramona Singer, Summer House star Kyle Cooke, Hilaria Baldwin, Harvey Guillén, Punkie Johnson, Sydney Park, Peter Dager, Victor Colicchio and former New York City Mayor Eric Adams.

For Rothschild, bringing together such a diverse group was precisely the point.

“New York is at its best when music, film, fashion and food end up at the same table, and that’s exactly what happened tonight,” she said.

Safak echoed that sentiment, describing the restaurant as a destination for memorable encounters and extraordinary evenings. “We built ZOI to be the room where nights like this happen,” he added.

A Feast Worthy of the Guest List

The evening’s culinary program offered an expansive spread designed to keep conversation flowing and glasses raised. Guests enjoyed sushi, sashimi, tuna tartare, wagyu tataki, lamb chops, short rib and branzino, bringing together an indulgent selection of seafood and premium meats.

One of the night’s standout offerings was three kilograms of Strike the Gold Caviar by Gale Brophy. Presented with blinis and served tableside alongside truffle fettuccine, the caviar added another layer of extravagance to an already lavish dinner.

With premium spirits, an ambitious menu and a room filled with familiar faces, ZOI NoMad delivered the kind of dining experience where the guest list becomes as much a part of the occasion as the food itself.

From Dinner to TEN11

But the evening was far from over when the dinner plates were cleared.

50 Cent headed downstairs to TEN11, ZOI’s lounge, where the atmosphere quickly intensified. A crowd gathered as the rapper mixed cocktails featuring his Branson Cognac, transforming the post-dinner gathering into a full-fledged nightlife moment.

The transition from an intimate celebrity dinner to a packed lounge captured the energy of the evening: a meeting of music, spirits, film and New York’s social scene, all under one roof.

For 50 Cent, the celebration brought his entrepreneurial ventures into the spotlight alongside his entertainment career. For ZOI NoMad, it was an opportunity to establish itself as a setting for the kind of high-profile gathering that brings together influential names from across the cultural landscape.

In a city where the next destination is always part of the evening’s appeal, the night’s finale at TEN11 offered a reminder that sometimes the most memorable moments happen after dinner.