Your guide to the Hamptons’ most important summer moments—where to go, who’s attending, how to get involved, and where the East End’s decision-makers will be.

9
Major events
4
Ticket sales open
3
Invite-only galas
2
SLM-exclusive events
In this calendar:

July 4: Independence Day Parade & Fireworks

Saturday, July 4 • 10:00 AM
Southampton Village 4th of July Parade
Public
Editorial
Main Street to Agawam Park, Southampton
Type
Community tradition (126+ years)
Attendance
Generational families, East End philanthropists, old-money networks
Coverage angle
Hamptons 250: Generational wealth, family compounds, philanthropic legacy
Content cluster
Hamptons Bible village profiles; old money roots story
Saturday, July 4 • 9:00 PM
Stars Over Montauk Fireworks (Grucci)
Public
Sponsor opportunity
Umbrella Beach / Kirk Park Beach, Montauk
Type
Flagship fireworks show (Hamptons’ largest)
Audience
Montauk social scene, luxury leisure travelers, beach clubs
Coverage angle
Where the money watches; Montauk social moment
Sponsor tie-in
Luxury spirits, hospitality, private aviation brands

July 11: SOFO 37th Annual Summer Gala

Saturday, July 11 • 5:30–10:00 PM
SOFO 37th Annual Summer Gala
Tickets Available
Editorial
South Fork Natural History Museum, Bridgehampton
Honorees
Bernadette Castro, Fabien Cousteau, Louise & Stephen Pesce, Jean Shafiroff
Attendees
Philanthropists, environmental stewards, board members, major donors
Coverage angle
Environmental stewardship + philanthropy + East End legacy
Editorial strategy
Profile the honorees; interview Shafiroff re: August cover launch; wellness x philanthropy cluster
Sponsor tie-in
Luxury beauty, wellness, medspa brands (conservation + health narrative)

Get tickets at sofo.org

July 18: Three Events, One Saturday

Three distinct audiences, three editorial angles, one coordinated coverage strategy.

Saturday, July 18 • 9:30 AM–12:30 PM
CMEE 16th Annual Family Fair
Tickets Available
Sponsor opportunity
Bridgehampton
Theme
Endless Summer
Audience
Hamptons families, next-gen wealth, estate parents
Coverage angle
Family wealth, education positioning, kids as status markers
Sponsor angle
Family office, education-aligned, lifestyle brands

Tickets: $125+ per person

Saturday, July 18 • 4:00–7:00 PM
Polo Hamptons 2026 (Match 1)
Tickets Available
SLM-Owned
900 Lumber Lane, Bridgehampton
Status
Social Life Magazine flagship event | BMW title sponsor
Sponsorship tiers
Platinum / Gold / Corporate Cabana
Coverage
Live match coverage, influencer grid, founder profiles (Faces of Summer), sponsor activations
Audience reach
UHNW individuals, founders, executives, entertainment, real estate

Get tickets at polohamptons.com

Saturday, July 18 • 6:00 PM–12:00 AM
Parrish Midsummer Gala “A Night in the Clouds”
Invite-only
Editorial
Parrish Art Museum, Water Mill
Honorees
Philanthropist Ellen Katz, Artists Enoc Perez, Joan Semmel, Pat Steir, Hiroshi Sugimoto
Attendees
Art collectors, museum board, artists, philanthropists, cultural elite
Coverage angle
Art market trends, collector networks, wealth psychology, cultural power
Editorial strategy
Interview 2–3 major collectors about market; family foundation feature; artist profiles

Learn more at parrishart.org

July 25: Polo Hamptons 2026 (Match 2)

Saturday, July 25 • 4:00–7:00 PM
Polo Hamptons 2026 (Match 2)
Tickets Available
SLM-Owned
900 Lumber Lane, Bridgehampton
Partner
Château Léoube rosé + Bamford family season package
Coverage
Match + wine feature + Bamford family wellness story + estate profile
Content cluster
Rosé Hamptons, Luxury Wellness, Estate Living, Hospitality Partners
Sponsor angle
Wine, hospitality, wellness, lifestyle brands

Get tickets at polohamptons.com

August 15: Jean Shafiroff Cover Launch Event

Friday, August 15 • 5:00–8:00 PM
Jean Shafiroff Cover Launch Event
Invite-only
SLM-Owned
Shafiroff Southampton Estate
Type
Social Life Magazine editorial moment
Coverage
Feature article launch + philanthropy deep-dive + family legacy profile
Audience
Curated guest list: sponsors, contributors, VIP subscribers, philanthropic circle
Sponsor tie-in
Luxury goods, fashion, jewelry, philanthropy-aligned brands (Hermès, ÀNI, fine jewelry)
Cross-reference
SOFO Gala (July 11) where Shafiroff is honored; interview established as July moment

September 6: Social Life Magazine Beach Party

Sunday, September 6 • 6:00 PM–12:00 AM
Social Life Magazine Beach Party + After-Party
Invite-only
SLM-Owned
Dune Beach, Southampton
Format
Public sunset hour (6–9 PM) | Friends & Family (9 PM–12 AM) | Client VIP after-party
Guest list
Editorial contributors, advertisers, brand partners, sponsors, staff, family
Purpose
Summer recap, fall launch announcement, sponsor thank-you moment, renewal
Content play
Season highlights reel, sponsor features, editorial roadmap reveal, behind-the-scenes
Sponsor Threading: The Hidden Web
One sponsor doesn’t equal one event. Watch how brands appear across the summer calendar:

Château Léoube (rosé): July 25 Polo sponsorship → August rosé feature cluster → September beach party toasts → fall content tie-ins

ÀNI Private Resorts (hospitality): July 4 weekend retreat coverage → August Shafiroff estate tie-in → September travel content

Luxury beauty / medspa: SOFO gala (wellness angle) → July 18 Parrish (collector industry) → August longevity cluster → September partnership announcement

DEDON (outdoor luxury): Polo tent setups → August estate features → September property activation content

The play is five touchpoints, not one sponsorship. They get event presence, editorial mention, party inclusion, digital assets, and email amplification. Their brand appears across every tier of your media.

Get Involved: Feature Articles & Sponsorships

Feature Your Brand in Editorial

Reach 82,000 email subscribers, 25,000 summer print readers, and 290,000+ daily web visitors through native advertising, editorial sponsorships, and branded content clusters. Position your luxury brand at the center of Hamptons culture.

Discuss feature placement, native advertising, or editorial partnership opportunities:

Discuss a Feature

Become a Private Client

Become a Social Life Magazine advertising partner and get exclusive access to invite-only galas, brand activations, VIP experiences, and sponsorship tiers. Network with decision-makers on the East End’s most influential guest lists.

Explore advertising packages, sponsorship opportunities, and event access:

Become a Client

Contact Cass Almendral

Cass.Almendral@sociallifemagazine.com

Head of Business Development | Social Life Magazine

About Social Life Magazine: Since 2001, Social Life Magazine has been the definitive publication of Hamptons culture, capturing the intersection of luxury, philanthropy, lifestyle, and influence. With 25,000 summer readers, an 82,000-subscriber email list, and 290,000+ daily website visitors, Social Life reaches decision-makers, founders, philanthropists, and affluent consumers across the East End and beyond.