Unlocking a Decade of Discovery: 1Berkshire Continues to Publish the Official Visitors Guide to the Berkshires

Featured image: A Decade of Discovery with the 2026 1Berkshire  Guide
Photo Credits: 1Berkshire

Since its 2016 merger, 1Berkshire has helped connect businesses, attract visitors and strengthen the Berkshires’ sense of place. The release of this year’s official Guide is the initial step in celebrating 1Berkshire’s decade of driving business, tourism and regional growth.

The Berkshires beckon. To ensure you experience the full breadth of this distinctive New England destination, 1Berkshire—the central connector dedicated to preserving, positioning, and promoting Berkshire County’s distinct sense of place—is thrilled to announce this year’s Official Guide to the Berkshires is here.

As the organization moves through its 10th year, its focus remains on championing the region’s business community, amplifying the county’s appeal to visitors, and helping ensure long-term growth for one of Massachusetts’ most distinctive destinations. Through its work as the Regional Tourism Council, 1Berkshire is focused on marketing the Berkshires as an ideal vacation destination, and this Guide is one of many ways it shines a light on all businesses working in and supporting tourism in the region. 

This marketing tool is fundamental for supporting tourism growth and economic vibrancy. It showcases the Berkshires’ unique combination of world-class culture and  entertainment, a deeply-rooted food culture, and year-round outdoor adventure. In addition, it highlights our local member businesses and tells unique regional stories to inspire travelers  Whether you are a repeat visitor, a second homeowner, or exploring the area for the first time, this essential resource is available now across all marketing channels.

Ready to be inspired? Order a free copy of the Guide, or peruse the digital version at berkshires.org. Take the first step toward spending your next vacation in one of Massachusetts’ most distinctive destinations.

We could not do this work without the help of our members, and especially in the case of this Guide, our enhanced members. These members sorted by pertinent categories are as follows:

Throughout this 10th anniversary year, 1Berkshire looks forward to continuing its programs and initiatives that help grow the Berkshire region. Whether you are a visitor, resident, entrepreneur, and/or business owner in the Berkshires, discover how you can celebrate this pertinent milestone at: https://berkshires.org/events

About The Berkshires:

Less than three hours from New York City and Boston, the Berkshires offer culture and adventure year-round. The surrounding mountains provide plenty of opportunity for outdoor excursions in all seasons while world class culture and entertainment, along with a deeply rooted food culture and an array of lodging options amidst picturesque towns, set this region apart. The Berkshires is a picturesque rural destination with a cultural scene to rival far larger urban dwellings. For more info visit berkshires.org.

About 1Berkshire:

1Berkshire is a county-wide marketing and economic development organization that works to simultaneously preserve, position, and promote Berkshire County’s profound sense of place. Its mission is to advance Berkshire County’s economy by advocating for the business community and attracting visitors. Powered by membership, 1Berkshire provides programs that connect businesses with resources and potential customers, as well as develop future leaders and support entrepreneurs. For more information, visit1Berkshire.com

For more information about 1Berkshire (the regional tourism and economic development organization) visit  www.1berkshire.com

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PRESS CONTACT (1Berkshire):

Norah Lawlor | Lawlor Media Group | www.lawlormediagroup.com

[email protected] | Tel: (212) 967-6900

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