ALCHEMY BY LOEWS

Loews Regency New York Hotel has launched Alchemy by Loews, a brand-wide beverage program designed to transform traditional cocktail and mocktail service into something trans- portive, shaped by creativity and attention to detail. Inspired by botanical apothecaries, Alchemy by Loews introduces thoughtfully composed drinks layered with subtle sensory ele- ments that enhance flavor, mood, and connection while show- casing the mixology prowess of the Loews beverage team.

Catering to travelers’ increased interest in out-of-the-box food and beverage experiences, Alchemy by Loews embraces a refined approach to multidimensional hospitality. The pro- gram focuses on intuitive craftsmanship and the idea that how a drink feels is as important as how it tastes.

“Alchemy by Loews is about elevating the everyday ritual of enjoying a beverage into something quietly memorable,” said Grant Hewitt, vice president of beverage at Loews Ho- tels. “Every detail, from aroma and temperature to glassware and texture, is considered with intention. The result is an experience that feels personal, artisanal, and deeply rooted in hospitality.”

 

AN APOTHECARY-INSPIRED APPROACH

TO MODERN MIXOLOGY

 

Alchemy by Loews features layered presentations, includ- ing house-made tinctures, herbal infusions, small-batch mixers, spritzers, and curated bottles that tell a story. Each element is designed to complement, not overpower, a drink’s core flavor profile. At The Regency Bar & Grill, the program comes to life through select drinks featuring regional ingredients, seasonal botanicals, and destination-driven flavors that reflect the hotel’s sur- roundings. One of these is the Lavender Sparkle:

• 1 oz Seagram’s gin

• 1/2 oz lemon juice

• 1/2 oz simple syrup

• 3 oz Brut champagne

In addition, The Regency Bar & Grill is debuting new dishes to compliment the beverage program. Alchemy by Loews builds on the brand’s reputation for innovative, guest-centered food and beverage programming. As consumer preferences continue to shift toward personalization, craftsmanship, and spirit-free options, the program meets guests where they are, offering elevated experiences that feel deliberate, balanced, and distinctly Loews Regency New York Hotel.

 

 

By focusing on detail and sensory nuance, Alchemy by Loews reinforces the brand’s philosophy that true hospitality lies in the moments guests feel, before they even take a sip. For more information about Loews Regency New York Hotel or to book your upcoming travel, call 1.800.23.LOEWS or visitloewshotels.com.