This August, Kiki de Montparnasse brought the spirit of the house to Montauk for a summer weekend at Gurney’s, culminating in an afternoon on the sand celebrating its latest swim and resort collections.

The weekend began Friday and Saturday with a Kiki de Montparnasse residency inside the Gurney’s boutique, where guests discovered the house’s ready-to-wear, swim and summer essentials. On Sunday, a private cabana became Kiki Beach, bringing together friends of the brand for an afternoon of fashion in Montauk.

At the center of the weekend was Kiki’s latest take on summer dressing, pairing sleek swim silhouettes with resort pieces designed to move effortlessly from beach to evening. Italian-made silk crochet, sheer knits and fluid, body-skimming dresses brought texture and ease to a collection made for long summer days.

“Kiki has always been about creating a world around intimacy, confidence and personal expression,” says Alexa Cahill, CEO of Kiki de Montparnasse. “As we expand beyond lingerie into ready-to-wear, swim, resort and home, we’re thinking about how Kiki becomes part of every facet of our customer’s life. Montauk felt like a natural place to bring that vision to life.”

Cahill and Karli Positano, Global Vice President, welcomed Hamptons locals and friends of the brand, including Julia Levi, co-founder of Southampton’s Charlie Fox, where Kiki is carried locally. The two brands have also collaborated on Le Charlie Fox, a limited-edition cashmere capsule inspired by heritage sport and summers in the Hamptons.

“I’ve loved Kiki for a long time, so bringing the brand into Charlie Fox felt incredibly natural,” says Levi. “There’s a shared point of view around confidence and creating a lifestyle around the things you love. Seeing that spirit come to life in Montauk felt like a perfect expression of the brand.”

Also stopping by was Hamptons luxury real estate expert and content creator Polina Kutaeva. “There’s something about Kiki that feels so at home in the Hamptons,” says Kutaeva. “It’s sophisticated and sensual, but still effortless. The swim and resort pieces are exactly how you want to dress here, whether you’re at the beach or heading somewhere afterward.”

Best known for its elevated approach to lingerie, Kiki has expanded into ready-to-wear, swim, resort and, most recently, home with the debut of Sensate by Kiki de Montparnasse, a collection of luxury home essentials that brings the house’s signature aesthetic into the spaces we live in.

In Montauk, that evolution came together effortlessly: a cabana filled with friends, a collection made for summer, and a day spent by the sea.