Readers of Social Life are well aware that Porsche Design is synonymous with exclusive luxury. Porsche Design Stores, locally on Madison Avenue and at Bloomingdales, boast nearly four decades of outfitting the world’s most stylish and quality-demanding men with unique accessories and sportswear. Since the Porsche Design brand launched in 1972, it has combined functional, timeless, and innovative design with impressive technical innovation. The sunglasses and watches are iconic and, over time, they have become the must-have accessories for both men and women.
According to Christian Weiss, head of public relations, Porsche Design has taken a new turn this spring and summer, bringing elegantly sleek yet sensible togs to the women’s fashion segment. “As with the men’s collection, already a market success, the company is relying on its proven success factors: classic, timeless lines combined with high functional demands,” said Weiss, noting that the highlights this year are the new line of women’s – and men’s – leather and denim. “Once again, the luxury brand has placed the focus of its fashion collection firmly on leather jackets, with the most exclusive pieces, two biker-style jackets, in a limited run of 100 each.”
The strictly limited P’1160 Blouson Stretch Limited is made of kidskin suede and stands out with a refined, figure-hugging cut and the best possible wearer comfort. Meanwhile, the P’1140 Long Jacket conveys a casual image, yet complements both casual and formal attire, leaving a lasting impression regardless of how it is paired.
Jeans will be the next big thing from Porsche Design when the 2011 fall collection is introduced. Made in co-operation with the Hamburg jeans brand, Blessed & Cursed, they are crafted from only the best Japanese denim.
Look for washes such as “Mechanic Blue,” “Black Black,” and “Blue Stone Washed,” which are all designed with a special vintage effect. “The fittings on the new premium jeans are as unique as they look,” explained Weiss. “As opposed to commercial brands, the pocket corners of the Porsche Design Denim look like screws instead of rivets. In addition, a metal nameplate is fixed to the coin pocket, with the letter ‘P’ followed by numbers, which is typical of how this luxury brand decorates back pockets in 3D.”
Porsche Design CEO Juergen Robert Gessler said that the company’s expansion into women’s wear was a natural effort to better serve their biggest fans worldwide.
“What we were hearing from women shopping for their husbands is that they wanted products that were specifically designed for them, so we are getting back to our roots where women are concerned,” said Gessler. “Women can expect the same level of luxury that we have providing men for decades: functionality without a lot of decorative elements, aimed at wealthy, young-at-heart customers who know the market and, more than anything else, know what they want.”
And what they want is precisely what Porsche Design delivers: the world’s most prestigious brand, without all the prestigious branding.