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Delilah Belle, Ava Dash, Jamie Chung, Marta Pozzan and More attend the Livby “House of Style” hosted by Mimi Cuttrell

Livby, the all-new trendsetting live streaming fashion and beauty app, hosted a curated style lounge this past weekend featuring the most sought-after fashion and beauty brands, hosted by celebrity fashion stylist Mimi Cuttrell (Gigi Hadid, Bella Hadid). Livby is an influencer-driven livestream shopping app for curated fashion and beauty. 

Delilah Belle at the Livby live streaming app “House of Style” fashion and beauty experience hosted by Mimi Cuttrell in Beverly Hills Credit: BFA

Fashion Influencers and talent stopped by the style lounge held in Los Angeles on March 26th such as actress Jamie Chung, Jessica Belkin, Madison Pettis, Marta Pozzan, Chaley Rose, Asia Monet Ray, Caylee Cowan, models Delilah Belle, Ava Dash, Michelle Wozniak, Adison Justis, Joy Corrigan, Becca Means, Hasley and Hope Pitman, Holly Scarfone, Renee and Alisha Herbert, Maya Henry (Fiance to Liam Payne), Kelsey Merritt, music artist Atiana Cardoso, with a featured DJ set by Caroline D’Amore, plus many more. The ladies engaged in beauty services, wellness activations, and fashion styling sessions with Mimi while enjoying refreshments and cocktails at the beautiful, lavish estate overlooking the Hollywood Hills.

Stylist Mimi Cuttrell is a fashion stylist mainly known for her red carpet and street style looks on clients such as Gigi Hadid, Bella Hadid, Ariana Grande, Lily-Rose Depp, Madelyn Cline, and Iris Law, among others, and is based both between New York and Los Angeles.

House of Style: Livby App’s Pre-Festival Immersive Style and Beauty Lounge 

Livby kicked off festival season with the Livby House of Style Hosted by Mimi Cuttrell on Saturday, March 26th at a private luxury residence in Beverly Hills.  At the afternoon appointment-only preview and immersive styling experience, guests, inclusive of influencers, celebrities and fashion/beauty notables experienced one-on-one sessions with Mimi and indulged in beauty and wellness activations poolside.

Credit: BFA

Livby Inc. is pioneering the next generation of e-commerce technology in the US fashion market, livestream video sales. Livestream e-commerce will revolutionize online shopping in the U.S. over the next decade, much as it already has in Asia.  Livby’s concept targets users looking for a fresh approach to shopping, introducing technology that allows its users to buy in a platform integrated with their favorite influencers and fashion notables. 

Madison Pettis at the Livby live streaming app “House of Style” fashion and beauty experience hosted by Mimi Cuttrell in Beverly Hills Credit: BFA

Based in Los Angeles, but appealing to a global audience, Livby is at the forefront of a new online sales channel that allows influencers to directly monetize their followings, and provides brands a novel channel to engage with targeted demographics of customers through influencers, social media personalities trusted by the customer. Livby’s livestream e-commerce platform represents the convergence of online sales, entertainment, and social media.

Leading strategy for the executive team is Madison Nagle, a recent Harvard graduate and fashion model. Prior to joining the Livby team, she recently launched a global sustainability campaign for Revolve, “Revolve For The World,” and spearheaded the development of a sustainability marketing project with Guess and Harvard University.

The Platform

Livby is the synergistic evolution of three rising industries – Influencer Marketing, E-Commerce and Livestreaming.

  • Livby is a purpose-built livestream shopping application, coded in an enhanced version of JavaScript.
  • Seamless live video streaming hosted by industry-leader (NASDAQ: API)
  • Livby’s payment processor, custom-built on Stripe’s API, immediately directs payments and commissions to all participating parties upon conclusion of a live sale.
  • An internal social network allows brands and influencers to connect, agree to sales details, and negotiate influencer commissions.
  • Individual dashboards and sales data presentation for influencers and brands, as well as a back-end Management Information Systems dashboard provide critical sales metrics.
  • Livby has a talented and experienced development team. This team has carried Livby through two years of platform development, alpha and beta testing, and the initial commercial launch last Fall.

How does it work?

Marta Pozzan at the Livby live streaming app “House of Style” fashion and beauty experience hosted by Mimi Cuttrell in Beverly Hills Credit: BFA
  • An influencer agrees to a live sale with a brand and sets their commission through the messaging and commission-slider features of the Livby app.
  • Both the brand and the influencer announce the upcoming live sale to their followers via their social media channels, inviting them to join the sale. The prospective customer can create a profile and add payment details or simply view live sales until they decide to make a purchase.
  • Once registered with Livby, users are notified of livestream sales with time and product details. They tune in to watch, live message with the influencer during the session, and make purchases with the click of a button through their mobile devices.
  • Once the sale is complete, the live video is archived on the app and customers can re-watch the video and purchase at their leisure, as long as stock remains.
  • It’s that simple.

The Livby iOS App is a fully operational live stream e-commerce platform on your mobile device that allows brands and influencers to collaborate and sell live to targeted demographics of customers, generating much higher conversion rates than traditional e-commerce. Livby has adapted and updated the QVC/HSN live-sale format for the TikTok and Instagram generation. Livby’s business model is commission-based, much like eBay or 1stDibs. Livby Inc. is capitalizing on the company’s first-mover advantage in Gen Z and young Millennial fashion, and deep network of relationships in the influencer marketing industry. 

Credit: BFA

We live in a world where experiential retail is valued more than ever. With the rise of digital commerce, livestream shopping is quickly becoming the future of fashion retail. The virtual commerce technology that Livby offers allows brands and influencers to take back creativity and control. Now is the time for brands to become digitally savvy and adapt.” – Madison Nagle, Livby Chief Strategy Officer

It’s as if the mall and social media marketing collided. Livby provides a seamless shopping experience from the first touchpoint to the last. We’re transcending fashion for the next generation of customers.” – Shai Sudry, Livby Founder and CEO 

From concept to execution, Livby is the first of its kind. Far from a typical investment, Livby is a true disrupter in a world desensitized to the term. As the live e-commerce revolution makes the leap from China to the US, Livby is the most investable play.”  – Yorick Evans-Freke, Livby Lead Investor and CFO