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Lumina – Venturing to Improve Internal Business Technology

In 2018, Lumina, a Manhattan-based web design and software development firm, was ranked among the nation’s top 20 by CIOReview, the leading publication in the field.
“Lumina leaves no stone unturned when it comes to addressing the needs of customers and helping them achieve success,” wrote CIOReview. “With its capability anchored on effectively tackling the challenges prevalent in the digital landscape, the company is at the forefront of building secure and scalable customer software that complements a beautiful and functional web design.”
In addition to the CIOReview praise, Lumina has been racking up one commendation after another. On Yelp, the company is ranked No. 1 in customer software reviews as well as web design and development services. Liron has a rating of 93 in’s CEO rating, putting him in the top 5% of CEOs running similarly sized companies in the United States. Finally, Lumina is a member of the Forbes New York Business Council.

What does it take to become as well known and well regarded as Lumina in a space that continues to be saturated with one startup after another?

First of all, can you explain what you and your team do?
Our web design and development team is one of the most unique in New York City. We’ve made our mark in the development of software, apps, websites, and various other tools that have become ingrained in what makes New York City a center for diverse technological solutions and people.

So, it’s design and development?
It’s actually so much more than that. While we are known for exceptional quality, innovations, and transformation, what truly sets us apart is our customer service. I think that’s reflected in much of what you have read about us, and it’s very true.

Let’s get technical. There are a lot of do-it-yourself services out there for web design right now. How is what you do different?
First of all, we’re not just talking about web sites. They are important, but today businesses want and need an integrated approach to their solution. It’s about combining all the elements of technology that you might have in a company into one coherent journey, both internally and from a customer standpoint.

Today’s world is driven by data and analytics, and making that available and usable is key. And, by the way, you may want an app as well, and that all needs to be integrated. At the end of the day, you don’t want to have to change anything about your daily work for information to be available to you or your customer.

It does sound a little complicated, but we’re following. Let’s say you get a customer who has some old web and app tools or nothing at all. Where do you start with that customer?
We start with learning about the business needs, the issues the business is facing, and finding the low hanging fruit to get started so that we don’t need to turn it into a million-dollar software build.

What technology stage do you find most of your customers are at?
They are generally tied to an off-the-shelf software solution that doesn’t give them flexibility. Or, they can be tied to a custom solution that doesn’t give them flexibility. Or they may have no solution at all and are just using a program like Excel for manual data organization. The question is, what do you do with that information and how do you share it. It’s very challenging without an integrated approach.

What’s the first step for that type of customer to move to an integrated solution?
Meeting us! I think that our expertise comes from a place of being able to pinpoint solutions that are quick and easy to implement. There are more complicated, expensive, and cumbersome enterprise solutions out there, but while they may be the whales I would like to say that we are the dolphins. We’re smaller, we’re agile, we find quick solutions that provide value.

Can you explain what a complete solution means?
It would be something that answers the needs that we identify. It could manifest itself in millions of ways. For example, it could mean automating a process that someone in the company is doing manually. It could be a website-redesign project. It could be an app. It could be a database. It could be all these things, and more.

What do you think is a barrier to companies taking the leap?
They are often accustomed to the way they have been doing things. We show them how it’s possible to break that cycle with a custom solution that increases efficiency, brings more productivity, and, at the end of the day, a better return on investment.