Global hospitality company sbe has been taking incredible action in response to the COVID-19 pandemic. Following their recent employee give back program, sbe continued their efforts to support frontline workers and last week teamed up with Lincoln to deliver 1,000 meals in total to Ronald Reagan UCLA Medical Center in Los Angeles and New York-Presbyterian Weill Cornell Medical Center.
The meals, prepared at sbe ghost kitchen outposts of the team’s staple burger concept, Umami Burger, and delivery-only concept, Sam’s Crispy Chicken, were donated by Lincoln and on behalf of their clients and network as a way to show appreciation to frontline medical workers during these uncertain and trying times. Each meal included a personal note from one of Lincoln’s many clients or sbe team members, offering words of reassurance and thanks for their dedication in keeping the country safe.
The initiative is part of an ongoing relationship between sbe and Lincoln that offers sbe’s hotel guests access to Lincoln Black Label Navigators and Continentals at sbe properties: SLS Beverly Hills, Mondrian Los Angeles, SLS Brickell, SLS Lux Brickell, SLS South Beach, Shore Club, Delano South Beach, Hyde Hotel in Miami, Hudson Hotel and Mondrian Park Avenue in New York.
Deliveries also went out to Beverly Hills Police Department and Beverly Hills Fire Dept. Station 1 in honor of National Police Week.
The hospitality company’s founder & CEO Sam Nazarian, a prominent name in the hospitality industry on a global and national level, especially in Los Angeles, Miami and New York launched a GoFundMe page in mid- March to support the hospitality community featuring a heartfelt video to help his hundreds of affected sbe employees, showing his incredible leadership.
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi’lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. sbe.com.
