Red Nose Day is back at Walgreens for its sixth year, and while the mission to raise money to end child poverty remains more important now than ever, the iconic Red Nose is showing up slightly different. This year, together with Red Nose Day, Walgreens is excited to present the first-ever iconic Red Nose digitally –allowing the spirit of Red Nose Day to unite people to spread joy virtually and raise awareness of the cause, even while staying home and remaining physically distant.
Now through May 30, consumers can get their digital Red Nose by donating online at Walgreens.com/RedNoseDay. A donation will unlock a special Red Nose filter that can be shared on Instagram, Facebook or Snapchat. Walgreens encourages everyone who donates to show their Red Nose Day spirit by sharing a selfie wearing their digital Red Nose, tagging @walgreens and #NosesOn, then challenging friends and family to do the same. One hundred percent of these donations will go to Red Nose Day, benefiting grantee partner organizations that help children in need stay safe, healthy and educated through nutritious meals, educational support, safe shelter and more –as the needs and economic hardship increase significantly for this group in the face of the COVID-19 pandemic.
Over the past five years, Red Nose Day has raised $200 million in the U.S. to help end child poverty. Walgreens in partnership with proud supporting vendors and customers raise funds through purchases of Red Nose Day merchandise and cash donations, which provide funds for nutritious meals, essential medicine, shelter and other vital aid and education-based services to millions of children in America and around the world.
Grantee partner recipients of this year’s Red Nose Day Fund include the Boys & Girls Clubs of America, which provide safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to undeserved children; Feeding America, the hunger relief organization; Save the Children, which provides critical early childhood programs, as well as City Year; Covenant House; International Rescue Committee; Laureus Sport for Good; UnidosUS; The Global Fund and others.
To celebrate this year’s Red Nose Day, stars unite for a world of good during the Red Nose Day TV Special airing on NBC Thursday, May 21. Visit Walgreens.com/RedNoseDay to make a donation.