Rolling Stone Live presented by Meta partnered with Lucky Brand, Abra, Resorts World Las Vegas, CIROC Vodka, Matua Wine and many more, for an immersive activation over Coachella weekend one.
Guests such as supermodel Alessandra Ambrosio, Ashley Greene, Alexis Ren, Hannah Stocking, Darren Barnet, Sarunas Jackson, Keith Powers, Patrick Schwarzenegger, Abby Champion, Riverdale’s Drew Tanner and Hart Denton, Marta Pozzan, Ashley Smith, Natalie Alyn Lind, Courtney Dietz, Andrew Matarazzo, Vas Morgan, Kai Caster, Taryn Manning, Anna DePalma, Dom Zeglaitis, Love Is Blind’s Nick Thompson and Danielle Ruille, Emily Tanner, Diamond White, Kelsey Caesar, Vanderpump’s Scheana and Brock Davies, and many more were scene at the exclusive bash that took over the ARRIVE hotel grounds in Palm Springs, CA.
Live performances took place by Grace McKagan, BLXST and Carwash, James Hype and perennial festival headliner Gryffin. Plus special guest DJ sets by Denise Love Hewett and Tolula Adeyemi.
Patrick Schwarzenegger, Alexis Ren, Kai Caster, Ashley Greene, Drew Tanner, Hannah Stocking, Marta Pozzan, Natalie Alyn Lind, Emily Tanner, Keith Powers, Sarunas Jackson, Vas Morgan, Loreen Hwang, Anna DePalma all rocked Lucky Brand festival collection fashion to the Rolling Stone desert escape, showing off customized denim styles and separates, many featuring a rock n’ roll and americana theme.
The event, held at ARRIVE Palm Springs, featured the Rolling Stone x Meta Creator House celebrating music, creators, fashion, tech and more – and culminated on April 16 with Rolling Stone Live: Palm Springs, a party under the desert sun, which was an all out bash featuring a lively pool party paired with incredible performances and DJ sets, featuring CIROC Vodka, Matua Wine, Lovesac, with partners Resorts World Las Vegas and Zouk Nightlife, among many others. Zouk kicked off the experience with a “Welcome To Palm Springs” bash on Thursday, with DJ performances by Pookie, Honey and Archer.
Rolling Stone partnered with Meta yet again to bring its successful Creator House activation to the desert valley. The brands hosted unique and engaging experiences for attendees to explore the products and tools that support creators’ storytelling ambitions – including Reels, Meta Quest 2 VR headsets and Ray-Ban Stories smart glasses. The activation is part of a larger partnership between Rolling Stone and Meta aimed at celebrating content creators at some of the most sought-after music and cultural festivals in 2022 – kicking off in Austin, TX at SXSW and culminating in Los Angeles with the celebration of Rolling Stone’s inaugural “Creators” issue.
Rolling Stone and Meta also released the second installment of its recently launched Reels series, “Behind the Creator” which serves to highlight emerging creators at each Creator House activation and the ways they leverage Meta’s products to build community, strengthen their brand and harness economic opportunity.
Resorts World Las Vegas and Zouk Group served as hotel and nightlife partners for the 2022 iteration of Rolling Stone Live, the newest Las Vegas hospitality destination, with VIP poolside cabanas and a sea of neon trucker hats flooding guests as they danced the day away at the pool party extravaganza.
The festival experience included the premiere of the CÎROC Vodka Spritz canned cocktails, Matua Wine chill zone and beauty bar featuring facial glitter and rhinestones and hair braiding, and a curated Madre Restaurant & Mezcaleria sampling station providing refreshing poolside mezcal cocktails, with a hydration opportunity courtesy of ORIGIN™ water sampling station, a nutrition bar sampling station by Core Foods, Reign Energy Drinks, Candy Pop Popcorn featuring flavors Sour Patch Kids, M&Ms Minis Twix and Snickers, and Tractor Beverage Co.
Lucky Brand, the renowned lifestyle fashion and denim brand is returning to Palm Springs to debut its Future Fantastic event curated in partnership with Lola Langusta of Stoned Fox. Guests will be able to create custom tees and bandanas, visit the custom craft cocktails bar by Codigo 1530 and Disco Cubes, view one-of-a-kind art by Elena Stonaker and Radha Creative and experience the work of Yarn Bomb artist Megan Boyd.
Abra, a leading Crypto platform, took over Cartel Coffee and presented the first ever “Conquer Crypto Café” where attendees received surprise drops throughout the day. Attendees also had the chance to take a break from the excitement in the Lovesac StealthTech Lounge where they experienced an immersive surround sound and charging station through the brand’s technology embedded inside the Sactionals.
Stay tuned for additional Coachella Weekend One coverage from Social Life.