Cookie Pop and Candy Pop hosted the official launch party for The Popcorn Challenge #Snackgiving initiative to benefit the Ryan Seacrest Foundation at Hotel Ziggy‘s Backbeat Music Lounge in Los Angeles on the Sunset Strip, raising funds for the Seacrest Studios Children’s Hospital network nationwide. Featured DJ sets by Riverdale star Hart Denton, Caroline D’Amore and Ryan Kenney with brand partner Who Has it? and special guests such as Bobby Kennedy III and Joel Michaely.
Cookie Pop and Candy Pop by SNAX-Sational Brands Group celebrated their annual ‘SnackGiving’ initiative for 2022 with their first ever ‘The Popcorn Challenge’ to help raise brand awareness in support of official charity partner, the Ryan Seacrest Foundation, and their work with Children’s Hospitals nationwide. The Popcorn challenge, featuring Cookie Pop and Candy Pop, officially kicked off on November 15th, ahead of Giving Tuesday, the annual day of Giving, and continues all holiday season. The Popcorn Challenge officially went live across social media channels debuting a TikTok video by music artist and TV/Film personality Lance Bass, (Instagram linked here), to challenge his followers to participate for this incredible initiative with Cookie Pop and Candy Pop to benefit the Ryan Seacrest Foundation Children’s Hospital Seacrest Studios Network.
Influencer and talent guests in attendance included Ashlee Keating, Anastasia Nova, Bobby Kennedy III, Carson Leuders, Caroline D’Amore, Chloe Adona, Courtney Revolution, Bleach, Bryan Robinson, David Lee, Ryan Kenney, Dorien Wilson, Elissa Kapneck, Elysee Sanville, Fabian Arnold, Hart Denton, Jarry Lee, Jackson Dollinger, Joel Michaely, Julian Lerner, Katja Glieson, Lindsey Shaw, Loreen Hwang, Mackenzie Brooke, Reif Harrison, among many others as well as Snax-Sational Brand CMO and resident snack expert, Adam Cohen. The challenge kicked off with Lance Bass on social media on November 15th and will continue until December 15th.
Guests at the fete snacked on Cookie Pop and Candy Pop popcorn in all of their popular flavors including OREO®, TWIX®, CHIPS AHOY!®, Butterfinger®, Sour Patch Kids®, Nutter Butter®, Snickers® and M&Ms Minis® to participate in the Inaugural Popcorn Challenge, along with Special Edition Holiday Popcorn Flavors Cookie Pop Iced Gingerbread and Candy Pop Peppermint Hot Chocolate
Attendees also enjoyed specialty cocktails highlighted by Sour Patch Kids and OREO crumble garnishes, and beverages including Star Beer, PassionTree Hard Seltzer, Gancia Sparkling Rose, Caliwater cactus water, NUE vodka and El Cristiano Silver Tequila. Hotel Ziggy served up delicious appetizers such as Mac N Cheese Balls, Fried Chicken Sliders, Beef Sliders, french fries and brick oven pizzas.
Multiple stations and activations welcomed guests, encouraging them to participate in The Popcorn Challenge, from Ziggy’s Backbeat music lounge, Ziggy’s living room, 4th floor recreation lounge, patio and pool area. Oversized popcorn floats and human-filled popcorn balls filled the pool, while 360 booths, popcorn walls, and create your own content stations were at every turn. Who Has It? was on hand to give guests their custom VIP popcorn boxes featuring the Cookie Pop and Candy Pop holiday flavors.
Challenge Link: Cookie Pop Candy Pop IG Reels Launch
Popcorn Challenge Directions To Enter:
- Post a video (stories, reels or static) attempting ‘The Popcorn Challenge’ and tag @cookiepop_candypop and @ryanfoundation before Dec. 15th.
- (Invite @cookiepop_candypop to be a collaborator if on IG)
- Include hashtags: #snackgiving #snacktogive #popcornchallenge #cookiecandypop #ryanfoundation #givingtuesday
- Make sure to use the music “Popcorn Challenge!”
A Custom Song created by Bobby Kennedy III for the challenge is available on Apple Music, IG and TikTok, called “Popcorn Challenge,” and users can share it as they go.
“The Ryan Seacrest Foundation’s focus on helping children is such a noble mission. I was extremely excited to team up with Cookie Pop and Candy Pop with RSF again this year on The Popcorn Challenge ahead of Giving Tuesday. Being a father of two young children, the work of Ryan and the RSF team, and their impact on the Children’s Hospital patients, really hit home and what they do is incredible. Looking forward to our viral campaign bringing them the attention they deserve and creating excitement for the children and their families.“