Playboy once again hosted one of the most buzzed about parties in town during football’s biggest weekend, with W Scottsdale serving as this year’s location and essentially a hub for all of the hottest events in the greater Phoenix area. The exclusive event was headlined by Ludacris and featured various on-site interactive Playboy elements. The concert held poolside at the W Scottsdale’s Cottontail lounge continued the impressive lineup of events held during W Super Week, which debuted with Rick Ross’ Suits and Sneakers annual charity event on February 8th, followed by a live G-Eazy performance on February 9th, presented by Pepsi Zero Sugar, and powered by E11even Miami, and a live Cardi B. performance on Friday, February 10th powered by E11even and presented by Friday Beers. All in partnership with Riot Hospitality Group and Relentless Beats.
Guests at the G-Eazy event ranged from Mario Lopez to Scott Eastwood, Cedric The Entertainer, Foodgod, Michael Irvin, and many more. Actor and Hip Hip artist Ludacris closed out the series performing at the Playboy party at W Scottsdale on Saturday to a hyped up crowd, with guests such as Colin Egglesfield, Country star Dustin Lynch, DJ Paul Oakenfeld, Tiffany Haddish, Foodgod, comedian Mike Young, actress Chelsea Kane and Liza Koshy, among many athletes and NFL Stars.
The previous night for Cardi B. at W Scottsdale, Sports Illustrated cover girl Camille Kostek hosted the red carpet, with many attending guests ranging from The Bachelor notables like Dale Moss, to top NFL and MLB athletes in town, from Matt Leinart to Warren Sapp. Pizza Hut had a pop-up full pizza station in the bash, with Friday Beers presenting the event which even had a beer pong activation set up. Cereal Pop launched their all-new Fruity Pebbles flavor at the party, which just hit Walmart stores and was a favorite celebrity snack of the three-night event series, also including their signature Cookie Pop OREO and Candy Pop flavors in Twix, M&Ms and Snickers, the official candy of Super Bowl.
W Scottsdale, located in the heart of the city’s booming Entertainment District, with neighboring hotspots such as Maya Dayclub and Cake Nightclub. On February 9th Cake welcomed DJ Dillon Francis for a set in which guest attendees such as Chainsmokers, Diplo, Lil Jon, Drake and more popped in. At Maya, Tyga performed for the excited crowd of partygoers, kicking off the week, with the following night February 10th being headlined by international EDM DJ Alesso, and Saturday the 11th, DJ sensation Kaskade took over the venue for an all-night set and two party electronic dance music series.
On Super Bowl Sunday, A$AP Rocky hosted an all-out banger at Maya Dayclub, with E11EVEN Miami as partner of the night, along with Riot Hospitality and Relentless Beats. Performances included A$AP Rocky on stage performing, also rallying out friends such as Asap Ferg and Tyga to join him as guests in the crowd went crazy, cheering them on. The vibe was definitely heightened. Guests at the VIP bash included G-Eazy, Cara Delevigne, Alexander Edwards, Tiffany Haddish, Kevin Hart, French Montana, Relentless Beats’ Founder Thomas Turner, and many more. The streets of the entertainment district adjacent to W Scottsdale was literally flooded with guests trying to get into this party.
The night prior, Saturday, February 11th, Thomas Turner and Relentless Beats also hosted a special edition party, “Super Weird and Wonderful” featuring Dj sets by Diplo and Guy Gerber together, at Sunbar nightclub. Guests such as Nyjah Houston were in attendance at the late-night ”Relentless Bowl” EDM bash.
Also on Saturday the 11th, over at Gila River Casino, Cardi B and Offset headlined the Hall of Fame pre-Super Bowl party Saturday night February 11th at the Gila River Resorts & Casinos in Tempe, Arizona, featuring El Cristiano Ultra Premium Tequila. Guests such as Serena Williams, Tiffany Haddish, Kelis, Chuck Liddell, Marshall Faulk, Joe Haden, Deandre Ayton and many more enjoyed Cardi B.’s pre-Super Bowl performance at the Arizona casino resort at Wild Horse Pass. El Cristiano Tequila was showcased on all VIP sections and bars with specialty cocktail offerings. Cardi B and friends were even seen taking shots of El Cristiano Tequila Silver mid-performance and following the show! Offset was also spotted the following day at the Casino pool, lounging in a Cabana with guests during the game day viewing party.
The event weekend at Gila River was produced by Capture Studios and in collaboration with top Arizona concert promoter Relentless Beats. All four varieties of El Cristiano were featured at the Big Game Weekend party, their Silver, Reposado, Aged Anejo (Black label), and new XR (Extra Reposado). The luxury tequila brand has recently expanded into the Arizona market, after initially launching in California in May of 2022, followed by Nevada, Florida, New York, Colorado and now Arizona.
Saturday, February 11th also played home to the Michael Rubin Fanatics Super Bowl party, Gronk Beach which took over Talking Stick Resort and Casino Saturday afternoon featuring NFL star Rob Gronkowski and a slew of performances which featured a DJ set by Lil Jon among others, and the Sports Illustrated party headlined by The Chainsmokers and Machine Gun Kelly, which also took place that night also at Talking Stick Resort. Talking Stick kicked off a few days earlier on Thursday, February 9th with a headlining show by Steve Aoki with Relentless Beats.
While also deserving of a shout-out on Friday, February 10th, was SHAQ’s Playhouse featuring performances such as Diplo, the annual party hosted by Shaquille O’Neal, and the Rolling Stone party, headlined by Robin Thicke and Travis Scott, produced by Talent Resources Sports, with G-Eazy, Ryan Phillippe and others also in attendance. GQ also hosted a Hall of Fame Inductees luncheon on Saturday, which included honoree Derek Jeter.
We caught up on the ground with Industry Event Planner and Publicist Ali Lasky, Founder and CEO of The Influence, who was involved in dozens of events over Super Bowl week in Arizona and could be seen dominating on W Scottsdale’s red carpets throughout the weekend. “It definitely felt like Super Bowl LVII was filled with more simultaneous high-level events than any other year that actually featured in-demand headlining talent, with globally recognized names. To have top international EDM DJs going head-to-head with the top names in rap and hip-hop on a nightly basis for six nights straight, is a pretty impressive roster for the greater Phoenix and Scottsdale scene. Cities like Miami and Los Angeles are used to these happenings, but the talent performers this year were even more plentiful than the previous year in LA. Relentless Beats, founded by Arizona-based independent concert promoter Thomas Turner, I can honestly say is responsible for the majority of this talent booking, with their agency involved in over 22 events that took place.”
Arizona certainly rocked this year’s Super Bowl week with stacked talent offerings, so we are in much anticipation of what Las Vegas brings to the table for 2024. Social Life will certainly see you there!