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Icon Award Winner Elton Ilirjani models at Malan Breton Spring/Summer 2024 Collection Show in London


Photo credits: BFA / Josephine Berry / Shutterstock / James Veysey


One of London Fashion Week’s most valued events, THIS IS ICON returned in all its glory to the De Vere Grand Connaught Rooms near Covent Garden. In aid of the prostate cancer charity, three electrifying runway shows, a charity single release and a host of celebrities made the night an evening to remember.

Elton Ilirjani

At the forefront of this exclusive event was model, Elton Ilirjani.  Elton walked in all three of the fashion shows before receiving his Icon Award at the height of the celebrations.

Elton Ilirjani

The headline show for the evening was Taiwanese-born fashion designer and one of the fashion industry’s most beloved global designers, Malan Breton, who has dressed everyone from Priyanka Chopra to Janelle Monae, Began the evening with his final designs at his Iconic brand for his Spring/Summer 2024 Collection.  Elton walked the show at which Downtown Julie Brown Emceed the show and included musical performances by 1990s dance hit-makers Crystal Waters, Heather Small of M People and Kristine W.

Elton Ilirjani

In addition to the other two fashion presentations, the evening included a performance by the NME’s hotly tipped girl bandY.Q.S who released their new single ‘Love Language’ in aid of Prost8 UK. Y.Q.S is currently creating a buzz in the UK music scene with their one-of-a-kind fusion of contemporary R&B, Afro-Swing Pop, and Latin influences.

Elton Ilirjani

Following the shows and performances THIS IS ICON presented the 2023 Icon Awards.  Elton Ilirjani was one of the recipients on receiving the award commented, “I am very grateful to have been invited to London by THIS IS ICON and to have worked with the talented designers and meet some of the models – particularly those suffering with cancer who walked in the Ross Griffiths show – God is with you all”

Emma Thompson

THIS IS ICON co-founder Helen Georgio explained: “THIS IS ICON sets out to deliver another star-studded and glamorous event where we offer the stage to some truly talented people from the worlds of fashion and music.

Elton Ilirjani and Julia Haart

Notable Attendees included: Malan Breton, Elton Ilirjani, Julia Haart, Dame Emma Thompson, Gaia Wise, Zandra Rhodes, Lady Victoria Harvey, Consuelo Vanderbilt Costin, Olivia Arben, Irina Pantaeva, Leesa Rowland, Lady Victoria Hervey, Downtown Julie Brown, Crystal Waters and Kristine W. Gaia Wise, Heather Small of M People, Downtown Julie Brown, Aiden Brady, Jessica Alves, Jimmy Choo OBE.

Elton Ilirjani

About Elton Ilirjani:

Known around the world as a high-ranking social media influencer and fashion model, Ilirjani boasts a breathtaking following of over 11 million fans. His legions of followers are dedicated to listening and learning from his message of gender equality around the world. Frequenting the pages of fashion magazines and runways, the icon uses his powerful presence to promote a unified existence amongst all of mankind.

For more information, please visit

Elton Ilirjani


founded by Helen Georgio and Rachael Lewis, THIS IS ICON has brought together fashion and music through a series of high-octane events celebrating established and emerging talent while initiating an important conversation around chosen causes and fund-raising for various charities.

PRESS CONTACT (Elton Ilirjani):

Norah Lawlor | Lawlor Media Group | | Tel: (212) 967-6900

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