It’s 4PM. Do you know where your event planner is? If it’s Tatiana Byron Marx, then she is wherever you are anywhere over the globe, making sure your event is like no other. Tatiana’s roster of clients includes some of the biggest blockbuster names. Known as the “arbiter of great style and entrepreneurial prowess,” Tatiana takes event planning to the highest level in creativity and quality, with a major splash of “wow” factor.
Social Life sat down with Tatiana to discover her secrets to success.
What was your big break into the world of celebrity events?
I was hired to do a series of events for Roc-A-Fella Records at the Cannes Film Festival. For two weeks, I produced multiple events for Damon Dash and Jay-Z that were co-hosted by celebrities like Penelope Cruz and Leonardo DiCaprio. Those high-profile parties introduced me and 4PM Events to some of the biggest names in the industry and helped legitimize my fledgling brand.
What would you say was the most out-of-the-box event you’ve planned?
The most incredible event was a dinner party at Versailles. We transported our guests back to the 17th century at the height of Louis XIV’s extravagance, influence, and power. If you’re going to go big, Versailles is your place! Guests arrived by horse and carriage and were greeted at the entrance of the palace by acrobats, fire eaters, and a slew of circus performers. After cocktails in Versailles’ remarkable gardens, we escorted our guests into the Hall of Mirrors, where we had designed and built a 220-foot long rectangular table. If you stood at the head of the table, it looked endless! We hired actors and musicians to wear period costumes and created parties within a party throughout the course of the evening, which ended with breathtaking fireworks . . . and a ton of clean-up.
What is the most interesting wedding fantasy you’ve made come alive?
A few years ago, we worked with clients who did a three-day buyout of Amanyara Resort in Turks & Caicos. The bride envisioned being married atop the pool overlooking the ocean. We designed and built a translucent structure over the infinity pool to support the canopy and act as an aisle for the bride, groom, and officiant. Framed by the sunset’s reflection on the ocean, the bride and groom looked like they were gliding on water as they walked to the altar. When the guests went inside for cocktails, we transitioned the space into a DJ booth and dance floor.
Can you share your number one tip or tool for party planning?
Lighting, lighting, and lighting. People underestimate its huge effect on the overall look and feel of a party.
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