Social Life Magazine | Luxury Publication for the Hamptons

Coachella Weekend To Kick Off 2024 Weekend with PAPER PLAYGROUND Featuring Performances by SAWEETIE Presented by True Religion and Armani White, with Sounds by Ruckus, and DJ Pookie on Thursday, April 11th, through Sunday April 14th

For a rundown on key weekend events such as the PAPER PLAYGROUND presented by True Religion, Saint James, Cohart and Absolut RTD, Kygo’s Golf Outing with Palm Tree Club, True Religion Buddhafest, TAO Desert Nights with Framework, CMG and Patron Alto, The Racquet Club Pickleball Event with The Kitchen, Festival Fitness with REIGN Energy and Friday Fuel with Emotional Utility Beverage Presented by Richie Akiva, see below.


PAPER magazine will host an evening of cultural chaos in celebration of emerging and established music through a high-impact experience and dynamic digital storytelling, PAPER PLAYGROUND. Partners such as Cohart, London Alley, FanFix, Miage Skincare, Lovesac, Zen Water, headlined by Ruckus and featured performance by Armani White, opening set by DJ Pookie, and with a special music performance by Saweetie presented by True Religion. PAPER is an iconic independent magazine focusing on fashion, popular culture, nightlife, music, art, and film, with recent and notable covers including Beyonce, Cher, Madonna and more at the helm of PAPER Editor In Chief Justin Moran. Guests will sip on  Saint James Iced Tea, Absolut RTD in collaboration with Ocean Spray, Sainte Marguerite En Provence, Reign Storm Energy, La Croix, produced by award winning experiential agency partner ENTER, who leads programming each year with an annual Thursday night exclusive festival weekend kick off party curated by event producer Zev Norotsky, PAPER PLAYGROUND will be hosted on a private estate in Bermuda Dunes moments from the festival grounds and feature an eclectic itinerary. The event is also being curated by The Influence, led by Ali Lasky with additional brand partners to be announced. The event is from 9pm to 2am in Bermuda Dunes.

The Racquet Club Presented by The Kitchen

Pickleball is one of the hottest sports in the country right now and during Weekend 1 in Indio, The Kitchen, the largest pickleball community will be putting on its second annual tournament that will feature games, open bar stations, snacks, gifting, music, wellness activations, and poolside lounging. The tournament will be hosted by The Pointer Brothers, and is being produced by Zev Norotsky’s ENTER for the second year in a row as the hottest pickleball event of the weekend. Featuring the launch of Visto Visors and more partners such as Franklin Pickleballs, Fanfix, Lovesac, ElectroLit, GoPuff, Zen Water, and more to be announced, plus refreshing cocktails from Absolut RTD in collaboration with Ocean Spray and Sainte Marguerite En Provence Rose. Bermuda Dunes. When: Saturday, April 13, 2024 from 10am – 2pm



On Saturday, April 13, 2024, from 10am – 12pm,  The annual Festival Fitness Club by ENTER will be powered by REIGN STORM Clean Energy @reignbodyfuel and hosted by the best trainers in LA from STUDEO fitness in LA,  @studeo_ . There is no better feeling than staying out all night at Coachella and waking up on Saturday morning to work out and get refreshed before hitting the festival later in the day. Guests can recover post workout at wellness activations and poolside lounging at ENTER’s The Racquet Club activation. Partners such as Reign Storm Energy, La Croix, Saint James, Zen Water, Recover 180, Lovesac, Hyperice, Immunity Center, GoPuff, Fanfix.

True Religion BuddhaFest

Buddhafest Desert Oasis True Religion Gifting Suite poolside daytime on April 12 and 13th featuring live DJ female powered sets, refreshing cocktails such as Absolut x Ocean Spray Cocktail  RTD and Heineken, sweet treats by Cereal Pop Fruity Pebbles, and true, True Religion Experience. Other partners include Reign Storm Energy, La Croix, Sainte Marguerite en Provence Rose, Saint James, Miage Skincare, Zen Water, Recover 180, Lovesac, Binnky, GoPuff, Fanfix, Cookie Pop Oreo, Cookie Pop Nutter Butter, Cereal Pop Fruity Pebbles, Candy Pop Snickers and Candy Pop Twix.

PALM TREE CREW Golf Classic Powered by N9NE LOUNGE

KYGO’s PALM TREE CREW took over the legendary PGA West Stadium Golf Course on  April 11th  in beautiful La Quinta, CA for an invite-only golf tournament to kick off Festival Weekend One.  ENTER led by Zev Norotsky produces an annual golf classic to kick off each festival weekend 1, this year in partnership with Kygo’s PALM TREE CREW and  Powered by N9NE LOUNGE. Guests hydrated with Celsius Energy, Zen water, Absolut RTD x Ocean Spray and more.

Friday Fuel! Emotional Utility Beverage will be hosting a Pre-Festival Day Party at a private estate in Indio. EUB introduces Euphoric Mood Boosting Beverages. Presented by Richie Akiva and featuring Sounds by Pookie. Focused, Cognition Boosting Sparkling Beverages that are featured at Erewhon and Bevmo/GoPuff. Cocktails + Snacks. @drinkueb – Friday, April 12th, 2pm – 7pm

Last but not least, TAO Desert Nights presented by Patron El Alto returns to Zenyara Estate in partnership with Framework and CMG experiential agency for a two weekend, six night activation, with a range of headliners from Kaskade to Carlita to Anderson .Paak aka DJ Pee .Wee, Kaz James, The Martinez Brothers, Rufus Du Sol, Dom Dolla, John Summit and more. Guests will indulge with Heinz, Evian, Prime, Poppi, Grey Goose, Pizza Hut, Heineken Silver, Q Mixers, White Claw and G.H.Mumm, powered by Dorsia. Both weekends, 11pm until Late.

Stay tuned for updates all weekend long on the hottest happenings at Coachella!

Social Life Magazine