Hard seltzer lovers rejoice! The creators of the Bacon and Beer Classic, Cannonball Productions, are launching a brand new event concept. Seltzer Land, the first nationally touring hard seltzer festival, will debut in nine cities across the United States, kicking off in Spring 2020. Guests will bask in the bubbly, spending the afternoon tasting over 100 hard seltzer varieties while indulging in mouthwatering munchies from premier local restaurants. Attendees will dance to live music and enjoy one-of-a-kind immersive experiences, while sipping on hard seltzers from iconic national and beloved local brands. Select hard seltzers brands participating include Corona Hard Seltzer, White Claw, Bud Light Seltzer, Truly, Natty Light Seltzer, and BONV!V, to name a few. Tickets, which begin at $29 for pre-sale prices are on sale now for the Minneapolis event on April 18th, Chicago on May 9th, NYC on May 16th and Seattle on June 13th. Seltzer Land will also head to Nashville, Boston, Philadelphia, Denver and Austin this year.
“Hard seltzers sales have ‘spiked’ over the past year and they’re not slowing down. Across the board one thing is clear: everybody loves hard seltzer,” says Cannonball Productions CEO & founder Kate Levenstien. “With new brands and flavors popping up every month, we want to create an opportunity for fans to explore their palates, and brands to showcase their variety through an immersive tasting experience,” she continued.
Tickets are all-inclusive with access to premier hard seltzer samples, live music, games, a DIY craft bar, photo opps in a giant bubble ball pit, and more! Insta-worthy food will be available for purchase from local partners in each city. Attendees will even have the opportunity to vote for their favorite hard seltzer. There are two ways to experience Seltzer Land with General Admission and VIP tickets offered. General Admission tickets begin at $39 and VIP tickets start at $59. There will be two sessions in each city with a brunch session from 12:30pm – 3:30pm and an afternoon party from 5-8pm. VIP ticket holders will get to enter 30 minutes early, at 12pm and 4:30pm, respectively, through an expedited line. In addition, VIPs will enjoy access to an exclusive lounge, full 12oz can, complimentary food samples and more!
For tickets and more information, visit seltzerland.com