Preeminent entertainment powerhouse, Tao Group Hospitality, officially made its return to Coachella Valley on the inaugural night of the festival, welcoming VIPs and celebrities such as Alexander Skarsgård, Hedi Klum, Jared Leto, Timothee Chalamet, and more at the Tao Desert Nights Presented by Gala Music after-party. Guests sipped specialty cocktails from Casamigos and enjoyed a night of dancing via Gala Music’s one-of-a-kind NFT dancefloor, combining the art of LED technology with cutting-edge graphics, and exclusive musical performances by recent Grammy winner Black Coffee, DJ Holographic, and Ariel Vromen.
Supporting brand partners at the kick-off to Tao Desert Nights Presented by Gala Music after-party included Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, and Absolut Vodka. Jeeter showcased a light show in the sky that blew the mind of all the guests, complete with their neon cactus activation.
Taking place at the breathtaking Cavallo Ranch, less than two miles from the festival grounds, this season’s events were unlike anything in the desert, allowing guests to move through different environments while immersed in world-class production, entertainment, and hospitality. Tao Group Hospitality’s daytime event on Sunday to close out the weekend was curated around Cavallo Ranch’s freshwater lake complete with a private beach, infinity pool, and spa. For the evening, Tao Group Hospitality team transformed the property’s polo field with interactive activations and surprises fitting for the festival’s top tastemakers.
Notables included Alexander Skarsgård, Jared Leto, Heidi Klum, Ashley Greene, Blake Gray (Tiktok Star), Supermodels Jasmine Tookes and Chanel Iman, Charles Melton (Riverdale), Colton Underwood, Damson Idris, Georgie Flores, Logan Paul, Madison Pettis, Huddy, Nicole Scherzinger, Diddy’s sons Quincy, Justin and Christian Combs, Simon Rex, DJ Pookie, Sofia Boutella, Timothée Chalamet, Tom Kaulitz Victor Cruz and more.
Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. Tao Group Hospitality acquired Hakkasan Group in April 2021. The combined company operates more than 60 entertainment dining and nightlife venues in over 20 markets across five continents and features a collection of widely recognized hospitality brands. These include TAO, Hakkasan, OMNIA, Marquee, LAVO, Beauty & Essex, Avenue, Cathédrale, Wet Republic, Yauatcha, Ling Ling, Sake no Hana, Casa Calavera, Jewel, Little Sister, and more. Tao Group Hospitality is part of Madison Square Garden Entertainment Corp. (MSG Entertainment) (NYSE: MSGE), a leader in live experiences.
